Make the Changes that Actually Matter

Gain objective insights about your best first steps

When it comes to growing a membership organization, there's no shortage of advice around best practices... but which ones will actually make a meaningful difference for you?

We offer one of the most useful assessments available, covering 100+ factors but revealing in priority order where you should actually focus first.

  • Visual first impressions

  • Content and messaging

  • Member attraction essentials

  • Non-dues revenue opportunities

  • Online visibility

  • Performance and security

  • Legal compliance

  • Technology integration

  • Automation opportunities

You'll receive a detailed written report with clear, prioritized recommendations, plus a 45-minute session via Zoom to discuss the findings.

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“Joy is the rockstar of membership development! We worked together on a collaboration from start to launch, her deliverable far exceeded our request.

Joy is the perfect blend of servant leadership, analytical expert, problem solver combined with humble professionalism. She cares greatly about the needs of her clients. She thrives in developing solutions to meet their needs.

A master at developing and nurturing the membership building process combined with her reliability and skill set, makes her the go to leader in the membership industry.”

Heather Wilson, RN, CFCS

Foot & Nail Institute

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.


My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland

Founder, Cochlear Implant Awareness Foundation

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