What We Do

Do you sometimes wonder if there's an easier way to grow? ... an easier way to communicate with members? ... an easier way to provide the exceptional membership experience you dream of providing?

That sense of ease you seek is our specialty.

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We Help You Diagnose & Solve Growth Problems

Often, there are hidden opportunities to streamline, automate, or improve processes in a way that supports growth.

We can do a thorough review of what's happening in your current systems to identify gaps and quick wins, as well as longer term opportunities for improvement.

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We Help You Update Your Membership Tech

It is very difficult to grow when you are stuck with outdated or ineffective technology. Our team has been working with membership organizations since 2005. We've see a LOT of tech and we know what actually works while still being affordable for small organizations.

One of the best parts is that you may not need to throw out everything. There are tools that can fill gaps or enhance what you have now and run seamlessly alongside your currently platform.

It may also be possible to up-level for a specific project that you want to run in a more modern way without disrupting your core processes.

JourneyCARE (our own software platform), Wild Apricot (a long-time leader in membership software for small organizations), and Knack (a super flexible cloud-based database app) are three of our specialties.

More info about JourneyCARE (including Site Samples)

More info about Wild Apricot (including Site Samples)

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We Train Your Membership Leaders

If you've ever found yourself wishing that there were a single place to go to access growth-focused training that is perfect for small, volunteer-powered organizations (or chapters), our Training Academy & Growth Community for Membership Leaders might just be your perfect fit.

Inside, you'll have 24/7 access to supportive resources aimed at helping you attract, engage, and retain all the members you want.

Multi-leader licenses are available for organizations that wish to make the Academy & Community available to all chapter leaders.

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We Provide Management or Project Support

If it's extra hands you need to perform specialized tasks where you don't have in-house or volunteer expertise, our team can often assist.

Professional copywriting, graphic design, event planning and support, project management, and website maintenance, we've got you covered.

Want to see if any of this can help your membership organization hit your growth and operational goals? Let's start with a conversation.

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.


My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland

Founder, Cochlear Implant Awareness Foundation

“Joy is the rockstar of membership development! We worked together on a collaboration from start to launch, her deliverable far exceeded our request. Joy is the perfect blend of servant leadership, analytical expert, problem solver combined with humble professionalism. She cares greatly about the needs of her clients. She thrives in developing solutions to meet their needs. A master at developing and nurturing the membership building process combined with her reliability and skill set, makes her the go to leader in the membership industry.”

Heather Wilson, RN, CFCS

Foot & Nail Institute

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