That sense of ease you seek?

It's our specialty.


  • Never seeing a new prospective member fall through the cracks again...

  • Being able to respond instantly to member requests instead of wondering who got the email...

  • Nurturing every member, sponsor, donor, and partner so that each knows how very much they matter to you...

  • Warming up your renewals so that someone can't even imagine ever letting their membership drop...

  • Being able to quickly and easily add high-value member benefits (and revenue!) so that your best ideas can come to life...

It's all completely possible.

BUT just like a flat tire can't roll smoothly...

Your membership can also feel terribly difficult to move forward without the right practices in place.

Clients hire us to diagnose trouble spots and then we fix those problems, together.

We've been working with associations, trade groups, and membership-based nonprofits to make membership operations easier since 2005.

Our clients are membership organizations at every possible level - international, national, state, and local... and every possible size from tens of thousands of members to organizations that are starting from zero.

We understand the challenges of running and growing a membership organization because we've experienced those challenges first-hand.

What It Looks Like to Work with Us...

Membership leaders often wonder what it actually looks like to work together.

Here's what typically happens after you reach out....

  • We'll get on Zoom together and talk about what's happening right now in your organization. You can invite whoever needs to be part of that conversation. There is no charge for this consultation.

  • If I think that one of my programs or services can help, I'll share how that program works and can provide information for your leadership team to review.

  • MOST clients will end up starting in one of these options, based on the specific situation:

    1) Assessment + Strategy - this review includes 100+ criteria related to your tech and membership operations, then we go over prioritized recommendations so that you have clear steps forward;

    2) GrowthMAPS - this is a self-paced supportive program where you'll be guided through the process of putting nine essential growth practices in place for your organization; then we'll use technology to keep those practices happening over the long-term;

    3) Concierge Care - this option is for organizations that want to outsource their marketing, website maintenance or member care activities to our team; we offer hourly blocks and recurring retainers to move projects off your to do list and onto ours.

  • If we're able to offer an option that feels right to you, you'll sign a service contract, pay any required fee, and services will get underway!

  • We tend to work in long-term relationships around here. In fact, nothing brings our team more joy than having clients say that we've become an essential resource and long-term partner in their success. We truly hope you'll feel the same way very soon.

“Joy is the rockstar of membership development! We worked together on a collaboration from start to launch, her deliverable far exceeded our request.

Joy is the perfect blend of servant leadership, analytical expert, problem solver combined with humble professionalism. She cares greatly about the needs of her clients. She thrives in developing solutions to meet their needs.

A master at developing and nurturing the membership building process combined with her reliability and skill set, makes her the go to leader in the membership industry.”

Heather Wilson, RN, CFCS

Foot & Nail Institute

“Joy and her team are professional, efficient and talented.

Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.

They have given me my work-life balance back.

I simply cannot recommend Joy and her team enough.  It is one of the best decisions I have made as a trade association executive director.”

Samantha Olds Frey, Executive Director
(now CEO)

IL Assoc of Medicaid Health Plans

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland

Founder, Cochlear Implant Awareness Foundation

“Joy has been a godsend. She sets up not only your website but a complete system for running your associations' member

database and renewals, event registrations and communication tools for members.”

Margaret Vaughn, Executive Director

IL Rural Health Association

Ready to Explore Working Together?

The best place to start is always with a conversation. Use the button below to see available timeslots on my calendar. I look forward to chatting.


© 2022, All Rights Reserved. The Joy of Membership, PO Box 9158, Peoria, IL 61612

© 2022, All Rights Reserved. The Joy of Membership, PO Box 9158, Peoria, IL 61612