That sense of ease you seek?

It's our specialty.


  • Never seeing a new prospective member fall through the cracks again...

  • Being able to respond instantly to member requests instead of wondering who got the email...

  • Nurturing every member, sponsor, donor, and partner so that each knows how very much they matter to you...

  • Warming up your renewals so that someone can't even imagine ever letting their membership drop...

  • Being able to quickly and easily add high-value member benefits (and revenue!) so that your best ideas can come to life...

It's all completely possible.

We've been making membership easier since 2005.

The vast majority of our clients are membership organizations:

some international, some national, some state, and some regional/local...

some brand new, others decades old...

some starting at zero, others with thousands of members.

While their circumstances may be very different, they share a common need to attract, engage, and retain members... and have administrative operations that run easily.

Our 3 areas of focus to help YOU succeed:


If you're not sure exactly what the path forward for your organization should be, we can help you find it.

The initial assessment that we do for clients covers 100+ factors that impact your ability to attract, engage, and retain members... and probably make it harder for your leaders and volunteers to do their jobs.

Then, in a live Zoom session, we'll review the results of your assessment and go over your best next steps to achieve the growth and ease you seek.

This Assessment + Strategy package is priced at $775. You'll find more information here:


Trying to grow a membership with the wrong tools is like trying to fix a flat tire with a screwdriver.

We put the right tools into the hands of your leaders and volunteers so that everything they do feels easier, while you also attract, engage, and retain more members.

The primary software that we work in is JourneyCARE which is our own platform, although we have also helped many organizations with Wild Apricot over the years.

You can learn more about JourneyCARE here:

Or learn about our support for Wild Apricot here:

For a full tech set-up, pricing typically starts at $5500 for either of these platforms. A subscription to JourneyCARE is $97/month or $997/year. Wild Apricot's subscription depends on how many contacts you have and ranges from $60/month (under 100 contacts) to $900/month ( at 15,001+ contacts)


Despite all the webinars, conferences, podcasts, white papers, etc., most organizations still struggle to gain traction in their growth efforts.

The solution isn't more training... it's having the right structures in place to make the growth practices "stick". Our GrowthMAPs program ensures that your leaders not only know what to do, but actually have the tools necessary to implement and the support that's needed to overcome hurdles that they'll inevitably encounter.

The price point for GrowthMAPs is $2500/year which includes a JourneyCARE software subscription, templates, trainings, etc. There are multi-chapter packages available.

You can get program details here:

“Joy is the rockstar of membership development! We worked together on a collaboration from start to launch, her deliverable far exceeded our request.

Joy is the perfect blend of servant leadership, analytical expert, problem solver combined with humble professionalism. She cares greatly about the needs of her clients. She thrives in developing solutions to meet their needs.

A master at developing and nurturing the membership building process combined with her reliability and skill set, makes her the go to leader in the membership industry.”

Heather Wilson, RN, CFCS

Foot & Nail Institute

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland

Founder, Cochlear Implant Awareness Foundation

Ready to Explore Working Together?

The best place to start is always with a conversation. Use the button below to see available timeslots on my calendar. I look forward to chatting.


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