Why They Don’t Know You Exist (and What To Do About It) – Part 3 of 4

Why They Don’t Know You Exist (and What To Do About It) – Part 3 of 4

Most organizations strive to serve their current members in every capacity. This is great, but if you are looking to grow your organization you must also spend time on showing up for your prospective members! This is the third of a four-part series addressing issues with prospective membership and how to solve these issues.

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Why They Don’t Know You Exist (and What To Do About It) – Part 2 of 4

Why They Don’t Know You Exist (and What To Do About It) – Part 2 of 4

The first step to gaining new members is by providing them with a service they need. If your membership is sending the message that you offer something less-than-useful to your prospective members, you won't find the growth you're searching for. This is the second of a four-part series addressing issues with prospective membership and how to solve these issues.

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Where Will Your Organization Be One Year from Now?

Where Will Your Organization Be One Year from Now?

Planning – both long term and short term – can create excitement around your organization. However, without actionable steps, your plans will sit while your organization doesn't make much progress. Follow my simple yet effective process of goal-setting to see the progress you're wanting in the coming year.

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Holiday Gifts for Members, Staff, Volunteers and Boards

Holiday Gifts for Members, Staff, Volunteers and Boards

The goal of membership organizations is to create an engaging and effective member experience. However, designing your organization's member experience can be a long and confusing road. Read about two members of my Member Experience Design cohort and how their expectations lined up with their realities.

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Member Experience Design – Expectations vs. Realities

Member Experience Design – Expectations vs. Realities

The goal of membership organizations is to create an engaging and effective member experience. However, designing your organization's member experience can be a long and confusing road. Read about two members of my Member Experience Design cohort and how their expectations lined up with their realities.

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Three Things Members Wish Organizations Would Do Better

Three Things Members Wish Organizations Would Do Better

Members often have specific ways in which they would like to see organizations improve. However, articulating those ideas can be difficult. After years of listening to member feedback, here are three things I've discovered that members wish organizations would do better.

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Should We Really Under-Promise and Over-Deliver?

Should We Really Under-Promise and Over-Deliver?

Have you ever heard that old saying…that you should “under-promise and over-deliver”? On the surface, it makes total sense. If you tell people that something will take two weeks to do and you get it done in one, they’ll be surprised and delighted, right? Or it’s like...

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Leading Your Membership When You Don't Really Feel Like It

Leading Your Membership When You Don't Really Feel Like It

This week's article is later than usual. There's a good chance that no one would notice, but I mention it because this leads to a topic that I think membership leaders probably need to talk about more often:     What happens when you run out of energy to lead anyone...

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Members Want the Taco Bell in Front of Them, Not Behind

Members Want the Taco Bell in Front of Them, Not Behind

Last week, I got to enjoy a little down time with my family in the Rocky Mountains. I have always been awestruck by the beauty of the mountains and this trip did not disappoint. However, one of the highlights of the week wasn’t related to the scenery at all.It was the...

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What I Learned About Membership in Two Minutes at Pizza Hut

What I Learned About Membership in Two Minutes at Pizza Hut

When I was in college, I had a summer job as a server for the local Pizza Hut in North Platte, Nebraska. It was a great summer gig – flexible hours, uncomplicated menu, extra cash from tips. Plus, I worked for a great boss. One morning, as we gathered for our weekly...

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Tootsie Roll Tootsie Pops & Delivering Value to Members

Tootsie Roll Tootsie Pops & Delivering Value to Members

Do you remember the old TV commercial for Tootsie Roll Tootsie Pops? A boy wanders about, asking an important question, "how many licks does it take to get to the center of a Tootsie Roll Tootsie Pop?" If you don’t remember the old commercial, you’ll find it here:...

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