Too Many Prospects Still “Thinking About It”?

Perhaps the only thing more frustrating than people NOT knowing about your membership is when the perfect prospect DOES know about it but doesn't take action. It's as if the prospect gets stuck in the "thinking about it", so instead of joining quickly and starting to...

How Membership-Based Service Organizations Can Stay Relevant

This past weekend, I had the opportunity to speak to a local gathering for Optimist International, a worldwide volunteer organization with 2500 local clubs working to bring out the best in children, their communities and in themselves. In just my brief time that I...

What if members can’t afford your membership?

It happened again yesterday. Someone emailed me potentially starting a membership, but expressed concern that his target audience would likely have ‘budget’ issues. The typical advice that you might hear is that you’re working with the wrong avatar – that you...

It's Not About You – It's About Them

Have you ever been around someone who does nothing but talk about themselves?  It's uncomfortable, isn't it?  And definitely gets boring quickly. Unfortunately, a lot of people who talk constantly about themselves don’t really realize that they’re doing it. They think...

Solving the 3 Biggest Problems in Membership

Ask nearly anyone who runs a membership what their biggest struggle is, and chances are that they’ll answer one of three things: Signing members Engaging members Getting members to renew These are three very different problems that happen at completely different...

How important is it to get personal with your audience?

I just posted a new interview in The Joy of Membership™ Community and I think that this may be the first time I’ve covered a topic that I literally know *nothing* about… nada… zippo. Quite frankly, social media isn’t a tool that I’ve used much in my business. I’m...

The $2 Tool That Fixed a Big Hairy Problem I’d Had for Years

Do you know what this is? And how does it relate to a membership site? Read on to find out. Hint: If you’re a bald man, you probably have no use for it. However, if you’re a woman, or you have daughters, or I guess even if you’re a man, who has thick lustrous hair,...

Five Habits That Hinder Membership Growth Goals

Confession: Sometimes I teach what I must learn. What I’m about to share with you 5 habits that hinder membership growth goals that I’ve noticed in my clients over the years, but you can be assured that there’s a liberal sprinkling of things that I’ve had to learn...

Yikes – I Dropped 245 People Off My Email List – Here’s Why

A couple times a year, I give my email list a good pruning. Last week, I dropped 245 people. Some might think this sounds crazy, but bear with me. I have my reasons. 1) A big email list means nothing if people aren’t engaged. The size of your email list is nothing...

6 Lessons Learned in a Jeep (in 2 Minutes I Won’t Get Back)

My husband has always liked Jeeps, but a few years ago, he went “all in” and became an avid member of a local Jeep Club. One thing that I’ve noticed from hanging out around the Jeep Community is that they share a passion for overcoming a challenge.  Show them a...

What Does a “Thriving” Community Actually Look Like?

I facilitated a group in April for people who are in the very early stages of planning their membership communities. They want to build and maintain a thriving community. This is one of my FAVORITE things to do because I love, love, love when people are excited and...

Funnel Frenzy: Does a Membership Really Need a Marketing Funnel?

Spend any time at all surfing the Web these days and you can’t avoid the hottest term in online marketing:  funnels. So, what’s the deal with funnels and does a membership, or membership-based organization, need them? Let me start by saying that there’s actually a...

How Can I Monetize My Membership Community

  I was browsing through an online group recently and noticed the same question repeatedly asked in a variety of ways: What’s the best way to make money from my community? How can I get people to pay for my membership? If I offer a free membership, how will I get...

The Best Place to Find New Members

What question is top-of-mind for most people who are interested in starting or growing a membership-based initiative?  "Where do I find new members?"  (followed very closely by, "How the heck do I get these people to engage?!") My response to that first question is...

You Can't Automate Relationships – Or Can You?

While listening to a podcast this week, I heard a guest quip, “You can’t automate relationships!" At first, it’s an easy statement to agree with, right?  Yet, the more I thought about it, the more I realized that I actually do use automation a lot in my relationships...

Should You Hire Someone to Create Your Membership Site?

Membership technology is easier and more affordable than ever. This means it's completely possible nowadays to set up your own membership site and you don’t need to be a technical wiz to do it. But should you do-it-yourself or hire it out?  That depends... and you...

It's Not About You (THAT Is a Lie)

I’m sure you’ve heard it, haven’t you? It’s not about you… it’s about the customer. It’s not about you… it’s about building with the member in mind. It’s not about you… it’s about the greater purpose. And so on. Those things, my friend, are nonsensical.  Those are...

Why Is Changing So Difficult – Even When Members Really Want It?

Today is New Year's Eve, so of course, people are getting all reflective and many are doing some sort of dreaming, visioning, planning about the year ahead. It's like seeing yesterday's footsteps get filled in with fallen snow. You awaken to the opportunity to create...

4 Sneaky Joy Stealers (& How to Banish Them Forever)

They creep up on you when you least expect it, keeping you stuck and making membership-building feel extra hard. They are the ‘joy stealers’. They suck all the fulfillment and reward out of the membership-building experience. When they are around, it’s easy to feel...

The Most Unforgettable Thank You I Ever Received

More than a decade ago, I received a thank you from a client that I have never forgotten.  In fact, I appreciated that thank you so much that it has remained above my desk all these years. It came from a guy named Scott, after conclusion of a project that we had been...

How to Create a Transformational Membership

During one of last week’s Live Chat sessions for The Movement Summit, I asked people if their membership was informational or transformational.  The responses were mixed, but one person in particular commented that “transformational memberships have more staying...

The Movement Summit – Day Five Overview

It's our LAST day of the Summit... as you can imagine, when you've spent MONTHS putting this event together, coming up on the end is bittersweet. There are TWO things that I absolutely DO NOT want you to miss. 1) Our Closing Session - This happens at 1:30 pm (Central...

The Movement Summit – Day Four Overview

Day Four of The Movement Summit continues with membership leaders sharing their real-world advice around engagement.   DAY FOUR OVERVIEW: 9 am (CST) - FEATURED KEYNOTE with Maxim Schram  (42 minutes) "CMNTY amplifies your ability to connect with people, create...