In part two of my special series, I'm focusing in on one crucial piece of your drive for members: The ask. Read on to learn about how varying up your call to action can land you more members.

It's frustrating when you have a list of interested people that just…sit. Membership organizations often struggle converting members from the contemplation stage. I'm kicking off a four-part series about why people aren't joining your organization and what you can do about it!

Most people actually want to make change happen, and many get excited at the prospect of a simple solution. But sometimes, simple concepts are harder to implement.

You may already be visible to your prospective members, but you're losing out on their membership because of a lack of connection. This is the final article of a four-part series addressing issues with prospective membership and how to solve these issues.

Most organizations strive to serve their current members in every capacity. This is great, but if you are looking to grow your organization you must also spend time on showing up for your prospective members! This is the third of a four-part series addressing issues with prospective membership and how to solve these issues.

The first step to gaining new members is by providing them with a service they need. If your membership is sending the message that you offer something less-than-useful to your prospective members, you won't find the growth you're searching for. This is the second of a four-part series addressing issues with prospective membership and how to solve these issues.

Congratulations to the National Foundation for Danish America on the successful launch of their new Wild Apricot website and weekly newsletter highlighting events from all over the country that are of interest to their audience.

It's difficult to grow your membership organization when you are all but invisible to your prospective members. This is the first of a four-part series addressing issues with prospective membership and how to solve these issues.

Nearly every organization wants the revenue that comes from business partnerships. Yet strategic thought is rarely given to how a scenario can be constructed that benefits the organization, the company, AND the members.

Planning – both long term and short term – can create excitement around your organization. However, without actionable steps, your plans will sit while your organization doesn't make much progress. Follow my simple yet effective process of goal-setting to see the progress you're wanting in the coming year.

The goal of membership organizations is to create an engaging and effective member experience. However, designing your organization's member experience can be a long and confusing road. Read about two members of my Member Experience Design cohort and how their expectations lined up with their realities.

The goal of membership organizations is to create an engaging and effective member experience. However, designing your organization's member experience can be a long and confusing road. Read about two members of my Member Experience Design cohort and how their expectations lined up with their realities.

Members often have specific ways in which they would like to see organizations improve. However, articulating those ideas can be difficult. After years of listening to member feedback, here are three things I've discovered that members wish organizations would do better.

Free levels are meant to entice potential paying members to purchase your membership. However, you may be giving away too much and sabotaging your business' growth.

The feedback you ask for from your members may be slowing down your growth. To truly see your membership business thrive, focus on asking the right questions to understand what your members really want.

To keep your clients renewing and buying memberships year after year, think about whether what you offer is something they need over and over again.