Holiday Gifts for Members, Staff, Volunteers and Boards

Holiday Gifts for Members, Staff, Volunteers and Boards

The goal of membership organizations is to create an engaging and effective member experience. However, designing your organization's member experience can be a long and confusing road. Read about two members of my Member Experience Design cohort and how their expectations lined up with their realities.

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Member Experience Design – Expectations vs. Realities

Member Experience Design – Expectations vs. Realities

The goal of membership organizations is to create an engaging and effective member experience. However, designing your organization's member experience can be a long and confusing road. Read about two members of my Member Experience Design cohort and how their expectations lined up with their realities.

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Three Things Members Wish Organizations Would Do Better

Three Things Members Wish Organizations Would Do Better

Members often have specific ways in which they would like to see organizations improve. However, articulating those ideas can be difficult. After years of listening to member feedback, here are three things I've discovered that members wish organizations would do better.

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Should We Really Under-Promise and Over-Deliver?

Should We Really Under-Promise and Over-Deliver?

Have you ever heard that old saying…that you should “under-promise and over-deliver”? On the surface, it makes total sense. If you tell people that something will take two weeks to do and you get it done in one, they’ll be surprised and delighted, right? Or it’s like...

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Leading Your Membership When You Don't Really Feel Like It

Leading Your Membership When You Don't Really Feel Like It

This week's article is later than usual. There's a good chance that no one would notice, but I mention it because this leads to a topic that I think membership leaders probably need to talk about more often:     What happens when you run out of energy to lead anyone...

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Members Want the Taco Bell in Front of Them, Not Behind

Members Want the Taco Bell in Front of Them, Not Behind

Last week, I got to enjoy a little down time with my family in the Rocky Mountains. I have always been awestruck by the beauty of the mountains and this trip did not disappoint. However, one of the highlights of the week wasn’t related to the scenery at all.It was the...

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What I Learned About Membership in Two Minutes at Pizza Hut

What I Learned About Membership in Two Minutes at Pizza Hut

When I was in college, I had a summer job as a server for the local Pizza Hut in North Platte, Nebraska. It was a great summer gig – flexible hours, uncomplicated menu, extra cash from tips. Plus, I worked for a great boss. One morning, as we gathered for our weekly...

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Tootsie Roll Tootsie Pops & Delivering Value to Members

Tootsie Roll Tootsie Pops & Delivering Value to Members

Do you remember the old TV commercial for Tootsie Roll Tootsie Pops? A boy wanders about, asking an important question, "how many licks does it take to get to the center of a Tootsie Roll Tootsie Pop?" If you don’t remember the old commercial, you’ll find it here:...

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What does it feel like when someone really listens to you?

What does it feel like when someone really listens to you?

Years ago, when I was relatively new to my career, I had a mentor who was the most amazing listener I’ve ever encountered. To this day, when I think of what it means to truly *be engaged* with someone, she is the person who comes to mind. As a social worker, active...

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The Perfect Trifecta of Membership Building

The Perfect Trifecta of Membership Building

I don’t know if there’s ever been a membership in existence that hasn’t struggled, at some point, with at least one piece of the membership-building trifecta.  Want to know what those pieces are? 1. members who pay 2. members who play 3. members who stay Master all...

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Do Members Really Know What They Want?

Do Members Really Know What They Want?

“We just aren’t sure what to do at this point… it feels like we’ve tried everything.” There was clear frustration in her voice. The association had tried a variety of different learning programs. They did member surveys. They upgraded their website. They spent more...

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Too Many Prospects Still “Thinking About It”?

Too Many Prospects Still “Thinking About It”?

Perhaps the only thing more frustrating than people NOT knowing about your membership is when the perfect prospect DOES know about it but doesn't take action. It's as if the prospect gets stuck in the "thinking about it", so instead of joining quickly and starting to...

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