Although a master list is a great tool for some pieces to your organization, there isn't (and shouldn't) be one for your member benefits. Read all about what I have to say about personalizing your membership benefits.

To keep your organization functioning, you have to find your “bass-line.” What is the rhythm in the background that your members rely on? Finding your core beat is important in running a purposeful organization.

To keep your organization functioning, you have to find your “bass-line.” What is the rhythm in the background that your members rely on? Finding your core beat is important in running a purposeful organization.

It's easy to follow the leader rather than setting the course. However, in our current world too many are sitting and waiting for someone else to set the precedent. Take action now so you don't fall behind when things return to normal.

Despite the uncertainty, one thing IS for certain: Now is the time to encourage your members to step into leadership roles within the organization.

With the uncertainty in the world, many large in-person networking and educational conferences are being cancelled or postponed. Although there is nothing that can completely replace face-to-face interaction, you can still serve your members' needs through virtual events!

When was the last time you put yourself in your new members' shoes? The on-boarding process is a critical piece of proving to your new members that joining your organization was the right move. If it's been awhile since you've revisited your organization's process, now may be the time!

Congratulations are due to the American National Cattlewomen (ANCW) on their *beautiful* transition to the Wild Apricot platform.   They announced their new site on Friday and have already seen members transitioning over - visiting the new site and setting up their...

Each of us are adjusting to this new (temporary) normal in the world. As your members are working to understand what this means for them, your organization as a whole will also be adjusting and changing to meet their needs.

As leaders of membership organizations, your members will be looking to you for guidance and calm during this unprecedented time in recent history. While you take care of your members, be sure you give yourself the grace to understand you cannot control the situation no matter how brightly your light shines for others!

  No matter how hard I pushed, it simply wouldn’t budge. The seat on the machine at the gym was hopelessly stuck. I was getting more of a workout trying to move the seat into the right position than I get actually using the machine. I couldn’t understand what was...

  This isn’t the article that I intended to write this week. When nearly every email hitting your inbox is about the nasty impact of the coronavirus, I wasn’t sure that people needed another message on that topic... but to ignore the impact that the current...

One of the biggest roadblocks to growing an organization is finding ways to invest in products, courses, and resources to actually grow! Today I'm covering why finding the money to invest is so crucial to the health of your organization.

To wrap up this special series, I'm addressing an issue that is no fault of an organization but is still causing issues. With the amount of recurring services being offered, asking your potential members to invest in yet another membership can be a hard sell. Read on to learn about how to market your organization so it is irresistible to your members.

In part three of my special series, I'm diving into the nitty-gritty of your organization. You may be losing out on potential members because of a disconnect on your potential members' needs. Read on to learn about evaluating (and possibly changing) your services to attract and land new members.

In part two of my special series, I'm focusing in on one crucial piece of your drive for members: The ask. Read on to learn about how varying up your call to action can land you more members.

It's frustrating when you have a list of interested people that just…sit. Membership organizations often struggle converting members from the contemplation stage. I'm kicking off a four-part series about why people aren't joining your organization and what you can do about it!

Most people actually want to make change happen, and many get excited at the prospect of a simple solution. But sometimes, simple concepts are harder to implement.

You may already be visible to your prospective members, but you're losing out on their membership because of a lack of connection. This is the final article of a four-part series addressing issues with prospective membership and how to solve these issues.

Most organizations strive to serve their current members in every capacity. This is great, but if you are looking to grow your organization you must also spend time on showing up for your prospective members! This is the third of a four-part series addressing issues with prospective membership and how to solve these issues.

The first step to gaining new members is by providing them with a service they need. If your membership is sending the message that you offer something less-than-useful to your prospective members, you won't find the growth you're searching for. This is the second of a four-part series addressing issues with prospective membership and how to solve these issues.

Congratulations to the National Foundation for Danish America on the successful launch of their new Wild Apricot website and weekly newsletter highlighting events from all over the country that are of interest to their audience.

It's difficult to grow your membership organization when you are all but invisible to your prospective members. This is the first of a four-part series addressing issues with prospective membership and how to solve these issues.

Nearly every organization wants the revenue that comes from business partnerships. Yet strategic thought is rarely given to how a scenario can be constructed that benefits the organization, the company, AND the members.

Planning – both long term and short term – can create excitement around your organization. However, without actionable steps, your plans will sit while your organization doesn't make much progress. Follow my simple yet effective process of goal-setting to see the progress you're wanting in the coming year.

The goal of membership organizations is to create an engaging and effective member experience. However, designing your organization's member experience can be a long and confusing road. Read about two members of my Member Experience Design cohort and how their expectations lined up with their realities.

The goal of membership organizations is to create an engaging and effective member experience. However, designing your organization's member experience can be a long and confusing road. Read about two members of my Member Experience Design cohort and how their expectations lined up with their realities.

Members often have specific ways in which they would like to see organizations improve. However, articulating those ideas can be difficult. After years of listening to member feedback, here are three things I've discovered that members wish organizations would do better.

Free levels are meant to entice potential paying members to purchase your membership. However, you may be giving away too much and sabotaging your business' growth.