Members Want the Taco Bell in Front of Them, Not Behind

Last week, I got to enjoy a little down time with my family in the Rocky Mountains. I have always been awestruck by the beauty of the mountains and this trip did not disappoint. However, one of the highlights of the week wasn’t related to the scenery at all.It was the...

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Tootsie Roll Tootsie Pops & Delivering Value to Members

Do you remember the old TV commercial for Tootsie Roll Tootsie Pops? A boy wanders about, asking an important question, "how many licks does it take to get to the center of a Tootsie Roll Tootsie Pop?" If you don’t remember the old commercial, you’ll find it here:...

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What does it feel like when someone really listens to you?

Years ago, when I was relatively new to my career, I had a mentor who was the most amazing listener I’ve ever encountered. To this day, when I think of what it means to truly *be engaged* with someone, she is the person who comes to mind. As a social worker, active...

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The Perfect Trifecta of Membership Building

I don’t know if there’s ever been a membership in existence that hasn’t struggled, at some point, with at least one piece of the membership-building trifecta.  Want to know what those pieces are? 1. members who pay 2. members who play 3. members who stay Master all...

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Do Members Really Know What They Want?

“We just aren’t sure what to do at this point… it feels like we’ve tried everything.” There was clear frustration in her voice. The association had tried a variety of different learning programs. They did member surveys. They upgraded their website. They spent more...

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Too Many Prospects Still “Thinking About It”?

Perhaps the only thing more frustrating than people NOT knowing about your membership is when the perfect prospect DOES know about it but doesn't take action. It's as if the prospect gets stuck in the "thinking about it", so instead of joining quickly and starting to...

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What if members can’t afford your membership?

It happened again yesterday. Someone emailed me potentially starting a membership, but expressed concern that his target audience would likely have ‘budget’ issues. The typical advice that you might hear is that you’re working with the wrong avatar – that you...

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It's Not About You – It's About Them

Have you ever been around someone who does nothing but talk about themselves?  It's uncomfortable, isn't it?  And definitely gets boring quickly. Unfortunately, a lot of people who talk constantly about themselves don’t really realize that they’re doing it. They think...

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Solving the 3 Biggest Problems in Membership

Ask nearly anyone who runs a membership what their biggest struggle is, and chances are that they’ll answer one of three things: Signing members Engaging members Getting members to renew These are three very different problems that happen at completely different...

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How important is it to get personal with your audience?

Quite frankly, social media isn’t a tool that I’ve used much in my business. I’m still old school. I do a little Facebook, a bit of Twitter, but beyond that, all the options and how to best leverage the various platforms makes my head spin. BUT I’m seeing a lot more...

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Five Habits That Hinder Membership Growth Goals

Confession: Sometimes I teach what I must learn. What I’m about to share with you are 5 habits that hinder membership growth goals that I’ve noticed in my clients over the years, but you can be assured that there’s a liberal sprinkling of things that I’ve had to learn...

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What Does a “Thriving” Community Actually Look Like?

I facilitated a group in April for people who are in the very early stages of planning their membership communities. They want to build and maintain a thriving community. This is one of my FAVORITE things to do because I love, love, love when people are excited and...

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