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We help associations and membership-based nonprofits deliver exceptional member care.

Tools & Training

You'll find tools, templates and training immediately available inside our Help Hub.  All of the resources are free for subscribers and designed specifically to support membership-based organizations.

Experienced Support

With services ranging from one-time facilitated planning sessions, to ongoing assistance with technology and member care, our team understand what it takes for a membership to grow.

A 15-minute consultation is the best way to start. 

Our signature growth planning system is an essential resource for Membership Managers or Membership Committee Members.  Simply follow the sequential templates to create a clear and focused path forward, based on your organization's unique Scorecard results.

Gain focus and direction for your own planning

Help your Membership Committee get focused and move beyond old ideas

Align your Team with a shared priorities and a way to track progress

Give your Board a way to see a return on their investment in engagement practices


Use our Member Experience Scoresheet to assess your organization's unique areas of strength and gap.  You'll find it inside The Joy of Membership's Help Hub (free to access).


The Engaged! planning templates walk you step-by-step through the creation of a plan, based on the results of your organization's Scoresheet.


It's hard to create value for members without the right technology and systems. If you need support around these areas, schedule a 15-minute call.


By co-creating your future offerings, alongside your members, your value increases exponentially. The possibilities are limited only by your imagination.

Every great visionary needs somebody behind the scenes who can adeptly map a path from Point A to Point B.  Joy Duling is one of those somebodies.

Since 2005, Joy has been a driving force for her clients, committed to helping great organizations achieve their missions through the creation of deep, meaningful relationships and delivering exceptional member care. Joy's natural gift for understanding people, process and online business gives her a unique perspective on what it takes to be successful in community-building.

In addition to her role as a trusted advisor, Joy served as Executive Director for a membership-based nonprofit for nearly a decade, growing the initiative from just a concept around a conference room table to a fully functional 501c3 nonprofit organization.  In this role, and while working on behalf of her clients, Joy has experienced what it's like to run a membership organization throughout its lifespan.

Central Illinois is where Joy calls home, but her clients are based all over the world.


“Joy Duling and her team have been a vital resource for Affordable Assisted Living Coalition since we began in 2006.

With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.

I'm not sure we would exist without her capable help. I know we wouldn't be as functional.”

Wayne Smallwood, Executive Director

Affordable Assisted Living Coalition

“You are amazing – everyone has shared their compliments on the way you ran the meeting and how productive it was!

We are so blessed to have you in our little corner of this world.”

Jessica Hayes, Executive Director

IL Certification Board

“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.

They have given me back much more than an extra hour in my day; they have given me my work-life balance back.

If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.

It is one of the best decisions I have made as a trade association executive director.”

Samantha Olds Frey, Executive Director

IL Association of Medicaid Health Plans

“Joy has been a godsend. She sets up not only your website but a complete system for running your associations' member database and renewals, event registrations and communication tools for members.”

Margaret Vaughn, Executive Director

IL Rural Health Association

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland, Founder

Cochlear Implant Awareness Foundation

Our clients are mission driven and member focused.


If that sounds like you, let's talk about how our team can help you
deliver exceptional member care and achieve your growth goals.


Partial Client List

Affordable Assisted Living Coalition

American Council for School Social Workers

Association of Family & Conciliation Courts – IL Chapter

Cass County Public Health Department

Catholic Marketing Network

Chicago Area Business Aviation Association

Cochlear Implant Awareness Foundation

Federation of Applied Chemistry and Spectroscopy Societies


IL Association of Behavioral Health

Illinois Firefighter's Association

Illinois Association of Medicaid Health Plans

Illinois Association of Public Health Administrators

Illinois Rural Health Association

I've Decided

Metropolitan Oasis Community Development Corporation

Network for Regional Healthcare Improvement

Penguin Project

Serve IL Commission on Volunteerism & Community Service

Tile Contractors Association of America

University of Illinois College of Medicine at Peoria

Women Leaders Association