Deliver an exceptional  experience for your members – consistently, flawlessly, easily! 

  • Quicker joins
  • Enthusiastic engagement
  • Renewals without hesitation
  • Easier administration

  • Why not enough members seem to be finding out about you
  • Why the average age of your members is getting older and younger members aren't choosing to join
  • Why you're attracting members that look like ‘x', but not like ‘y'
  • Why so many people subscribe to your emails and attend events as guests, but don't actually join
  • Why new members seem excited at first, but then just fizzle out
  • Why some programs fall flat when you thought you were delivering exactly what members said they wanted 
  • Why the same people always seem to be involved, while others fail to participate
  • Why people fail to renew when you're absolutely certain that they've gotten value
  • Why it can feel so hard to do all of the things that you want to do for members in a way that is consistent and effective

These are REALLY common problems that can make it feel harder to run and grow your organization than it needs to feel.  There is a path forward beyond ALL of these challenges.

I'm Joy Duling.  

Clients hire me to help them deliver high value member experiences, so that members WANT to join, WANT to engage, and WANT to renew.  

Since 2005, my team and I have helped clients:

  • build enough value around their membership idea to achieve sustainable annual revenue 
  • engage their board and committees in value and member experience conversations
  • launch online communities to expand the reach of their work and create opportunities to serve members in new ways
  • successfully plan and flawlessly execute value-rich industry events 
  • implement membership software to make it easier to serve members well
  • re-design and re-message their websites so that the value of membership comes through loud and clear
  • tell their story of value and impact in a way that wins national PR, enviable awards, and grants at every possible level – local, corporate, foundation, state and federal
  • run their entire operations in a lean, virtual manner so that value is easier and less costly to deliver 

These results are only the tip of the iceberg when you're delivering a high-value member experience, consistently and enthusiastically.  If you'd like to chat about your challenge areas and see if there's a way I can help, let's hop on a call so we can have that conversation.   

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland, Founder

Cochlear Implant Awareness Foundation

“You are amazing – everyone has shared their compliments on the way you ran the meeting and how productive it was!

We are so blessed to have you in our little corner of this world.”

Jessica Hayes, Executive Director

IL Certification Board

“Joy was referred to me as I was launching my company. I needed a membership system set up quickly in order to begin managing my community. Joy not only accomplished that task but continues to assist me as we build our business and community.

Joy is the contractor you always hope you are engaging. She is available and responsive. Her follow through is impeccable and she excels at listening to your needs and flushing out all of the options to insure you choose the best tools to accomplish your goals. She then will complete the set up, onboarding, trouble shooting and training without any need for hand holding or follow up. She stays ahead of you and has the intuition to think through things that you have not yet considered. The outcome is seamless and excellent. But more than the results, the customer experience is one that is pleasant and enjoyable.

I highly recommend Joy as a preferred contractor to anyone looking for membership management expertise.”

Scott Lollar, Founder


“After 22 years with a management company, the Register of Professional Archaeologists recently transitioned to self-management and sought a technology specialist to assist us with migrating our registrant database, emails, and website to new platforms.

We are thrilled to have found Joy and her team! They have been exceptional throughout the process — keeping us informed along the way, answering our many questions, and coaching us through these significant changes with professionalism and good humor.

I enthusiastically recommend Joy of Membership to organizational leaders who are seeking an expert vendor they can trust.”

Deb Rotman, PhD, RPA #10564, MCIfA #11243, MIAI

Executive Director, Register of Professional Archaeologists

“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.

They have given me back much more than an extra hour in my day; they have given me my work-life balance back.

If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.

It is one of the best decisions I have made as a trade association executive director.”

Samantha Olds Frey, CEO

IL Association of Medicaid Health Plans

“Joy has been a godsend. She sets up not only your website but a complete system for running your associations' member database and renewals, event registrations and communication tools for members.”

Margaret Vaughn, Executive Director

IL Rural Health Association

“The Washington Map Society chose Joy from among many considered, based on what we read and what we saw in the websites she had developed. We knew ours would be a complex project and not having seen another site anything like what we wanted, we were not sure our wishes could be met. Joy fulfilled them all and more, with her creativity, her sense of design, her technical knowledge and abilities, and her commitment to excellence.

Joy lived up to her name … she was a joy to work with! She not only gets the job done effectively, she also takes on the roles of collaborator and teacher, which is so necessary to get a project done right, especially if one’s organization wants to do some of the website maintenance itself. Her organization and communication skills are top-notch. She came up with great ideas on how to make sure search engines could see the large amount of information and research our renowned journal has provided the cartographic community, and then she demonstrated the ideas to me to explain how things would work, so we could decide the best approach. She showed us all the benefits of using the membership focused platform the website is built upon, and set up the website to handle our fairly complicated membership structure. This was better than we expected and gives us an improved and easier way to get things done.

We wanted a website that could not only serve our members but would also provide help, research and resources to anyone interested in maps and cartography. The website Joy designed does just that and we are very pleased with and proud of the result. Anyone seeking a website design would be well served to choose Joy; she has our great thanks and our highest recommendation.”

Peter Porrazzo, Treasurer

Washington Map Society

We contracted with Joy after a failed attempt at building a web site through another provider. I was fearful that all web designers would be as difficult as our first bad experience.

Wow, what a breath of fresh air Joy turned out to be!

Beginning with the planning stages, Joy took us though her process which covered all of our concerns and desires for a new web site. The building process was fast, yet comprehensive. She had great ideas which helped us design a site which exceeded our expectations. She was thoughtful, helpful and provided us great guidance as we struggled with certain aspects of the site.

Ultimately, she provided us a site beyond what we had hoped for, and continues to offer great service, help and advice in follow up.  

It's rare today when you work with someone that provides this high level of service and professionalism. We are extremely grateful to Joy for all her exceptional work.”

Bruce Bro, Co-Founder & President

National Foundation for Danish America

“We chose to get help with our migration to Wild Apricot so that we could become more organized and standardized with our association’s operations. We wanted to have a professional looking site and to save time building it.

Joy Duling is one of the hardest working, honest, and best communicators I have ever met. Her three step “Planning, Design & Coached Set Up” options were a perfect fit for us. Joy took care of the trickiest and most complex part of our migration from our old systems and then coached us through the rest of the set up. Her response time is always quick and concise, never leaving you wonder what your next steps should be. She always gets you an honest answer or directs you to the answers you need, with no excuses.

We immediately saw results from the effort. New members started signing up and editing their profiles with no assistance before we even announced the site!

The Joy of Membership team is a true “Joy” to work with. We will be using their services for the foreseeable future.”

Mark Quandahl, Board Member & Membership Chair

Chicago Area Business Aviation Association

“Joy is the rockstar of membership development! We worked together on a collaboration from start to launch, her deliverable far exceeded our request. Joy is the perfect blend of servant leadership, analytical expert, problem solver combined with humble professionalism. She cares greatly about the needs of her clients. She thrives in developing solutions to meet their needs. A master at developing and nurturing the membership building process combined with her reliability and skill set, makes her the go to leader in the membership industry.”

Heather Wilson RN, CFCS

Foot and Nail Institute

Not sure where to start? 

The 25 CAREpoints Checklist reveals the key points in a member's journey where intentional planning can make a difference in whether members stay or go.


Our clients represent a diverse array of membership-focused organizations – associations, trade groups, and membership-supported nonprofits.  We've worked with many different industries and organizations from very small and volunteer run to larger organizations with multiple chapters.


ADRP, an International Division of America's Blood Centers

Association of Information Technology Professionals, Chicago Chapter

Affordable Assisted Living Coalition

America's Blood Centers

American Council for School Social Workers

American Women's Association of Rome

Bloomers Society

Catholic Marketing Network

Chicago Area Business Aviation Association

Chicago Risk & Insurance Management Society

Citizen Science Association

Cochlear Implant Awareness Foundation

Dallas-Forth Worth Association of Lease &  Title Analysts

Danish Sisterhood

Federation of Applied Chemistry and Spectroscopy Societies

Foot & Nail Institute


GU272 Descendants Association

Hawkins Foundation

Huron River Art Collective

IL Association of Behavioral Health

IL Alcohol and Other Drug Abuse Professional Certification Association

Illinois Firefighter's Association

Illinois Association of Medicaid Health Plans

Illinois Association of Public Health Administrators

Illinois Rural Health Association

Indiana Chapter of Registry of Interpreters for the Deaf 

I've Decided

Leadership Development Program Association

Metropolitan Oasis Community Development Corporation

National Foundation for Danish America

Needlework Guild of Minnesota

Network for Regional Healthcare Improvement

Orchid Digest

Partnership for a Healthy Community

Public Service Employees Association

Register of Professional Archaeologists

Serve IL Commission on Volunteerism & Community Service

Synergy Solution Group

Tile Contractors Association of America

The Danish Pioneer

Tucson Dressage Club

Washington Map Society

Wilderness Education Association

Wisconsin Society of Land Surveyors