Want more members to join, engage and happily renew? 

Marketing won't get you there.  The magic is in your member experience.

Since 2005, our team has helped hundreds of associations, trade groups and membership-based nonprofits design and deliver their own brand of exceptional member care.

"I Just Want Information"

Sometimes you just want to explore resources on your own, at your own pace, in your own way. If that sounds like you, go straight to The Help Hub. There, you'll find a wide array of free tools and training to help you run (and grow) your membership more easily.

"We Might Need Some Help"

You may have been stuck for a while. Perhaps you've tried fixing problems on your own and your gut says, “We may need some help”.  If you're ready to talk about challenges and whether working together would make sense, the button below lets you instantly book a call.

Our signature growth planning system is an essential resource if you (or your team) are responsible for achieving growth. Simply follow the sequential templates to create a clear and focused path forward, based on your organization's unique Scorecard results.  

Gain focus and direction for your own planning

Revitalize your Membership Committee with new ideas and structures

Align your Team with shared priorities and a way to track progress

Give your Board a way to see a return on their investment in engagement practices

When your organization's survival depends on attracting, engaging and retaining members, it's pretty easy to identify *when* you have a problem. The part that's not so easy is figuring out what do do about it.

That's where the resources and support we offer can help.

Where to Focus?

The Member Experience Scoresheet is a simple tool that leads to big insights. In less than 10 minutes, you'll know exactly where to focus your growth efforts.  The Scoresheet is one of the tools available for free inside The Help Hub.

What's the Plan?

The Member Experience Scoresheet shows you *what* to fix.  The Engaged Planning System helps you set priorities and stay focused as you implement the necessary changes and work toward buy-in from others in your organization.

How Will We Do This?

Most membership-based organizations run lean, depending heavily on volunteers, committees and maybe a few key staff to make big things happen. Sometimes a little extra help through people, automation or systems makes all the difference. 

Will It Work?

The only true test of whether a fix has worked is whether members join faster, engage more deeply, and stick around longer… BUT you can bolster your likelihood of success by co-creating solutions with your members.

Every great visionary needs somebody behind the scenes who can adeptly map a path from Point A to Point B.  Joy Duling is one of those somebodies.

Since 2005, Joy has been a driving force for her clients, committed to helping great organizations achieve their missions through the creation of deep, meaningful relationships and delivering exceptional member care. Joy's natural gift for understanding people, process and online business gives her a unique perspective on what it takes to be successful in community-building.

In addition to her role as a trusted advisor, Joy served as Executive Director for a membership-based nonprofit for nearly a decade, growing the initiative from just a concept around a conference room table to a fully functional 501c3 nonprofit organization.  In this role, and while working on behalf of her clients, Joy has experienced what it's like to run a membership organization throughout its lifespan.

Central Illinois is where Joy calls home, but her clients are based all over the world.


“Joy Duling and her team have been a vital resource for Affordable Assisted Living Coalition since we began in 2006.

With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.

I'm not sure we would exist without her capable help. I know we wouldn't be as functional.”

Wayne Smallwood, Executive Director

Affordable Assisted Living Coalition

“You are amazing – everyone has shared their compliments on the way you ran the meeting and how productive it was!

We are so blessed to have you in our little corner of this world.”

Jessica Hayes, Executive Director

IL Certification Board

“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.

They have given me back much more than an extra hour in my day; they have given me my work-life balance back.

If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.

It is one of the best decisions I have made as a trade association executive director.”

Samantha Olds Frey, Executive Director

IL Association of Medicaid Health Plans

“Joy has been a godsend. She sets up not only your website but a complete system for running your associations' member database and renewals, event registrations and communication tools for members.”

Margaret Vaughn, Executive Director

IL Rural Health Association

“We chose to get help with our migration to Wild Apricot so that we could become more organized and standardized with our association’s operations. We wanted to have a professional looking site and to save time building it.

Joy Duling is one of the hardest working, honest, and best communicators I have ever met. Her three step “Planning, Design & Coached Set Up” options were a perfect fit for us. Joy took care of the trickiest and most complex part of our migration from our old systems and then coached us through the rest of the set up. Her response time is always quick and concise, never leaving you wonder what your next steps should be. She always gets you an honest answer or directs you to the answers you need, with no excuses.

We immediately saw results from the effort. New members started signing up and editing their profiles with no assistance before we even announced the site!

The Joy of Membership team is a true “Joy” to work with. We will be using their services for the foreseeable future.”

Mark Quandahl, Board Member & Membership Chair

Chicago Area Business Aviation Association

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland, Founder

Cochlear Implant Awareness Foundation

Our clients are mission driven
and member focused.


If that sounds like you, let's talk about how our team can help you
achieve your growth goals and deliver exceptional member care.



Affordable Assisted Living Coalition

American Council for School Social Workers

Association of Family & Conciliation Courts – IL Chapter

Cass County Public Health Department

Catholic Marketing Network

Chicago Area Business Aviation Association

Cochlear Implant Awareness Foundation

Federation of Applied Chemistry and Spectroscopy Societies


IL Association of Behavioral Health

Illinois Firefighter's Association

Illinois Association of Medicaid Health Plans

Illinois Association of Public Health Administrators

Illinois Rural Health Association

I've Decided

Metropolitan Oasis Community Development Corporation

Network for Regional Healthcare Improvement

Penguin Project

Serve IL Commission on Volunteerism & Community Service

Tile Contractors Association of America

University of Illinois College of Medicine at Peoria

Women Leaders Association