Building a thriving community can be rewarding and profitable… but it can also be a lot of hard work.
In fact, it's one of those things that may look easy from the outside, but when you dig in a little deeper, you suddenly realize that membership is a completely unique business model.
When you're on the path of planning, launching or growing a membership, lots of questions tend to come up:
Did I set this up the right way?
Am I using the right technology?
Should I be expecting something different from my members?
Is there an easier way to get around this problem?
What are other membership leaders doing?
Is this just me or do other people have this problem, too?
If those questions feel familiar, you're in exactly the right place.
Welcome to The Joy of Membership™.
I'm Joy Duling.
(Yep! There's a real “Joy” in The Joy of Membership™.)
Thirteen years ago, way back in 2005, a client hired me to help him launch an association from scratch.
At the time, I never could have imagined that this one experience would set the course for my entire business, but it certainly did.
One client referral led to another and soon, I found myself fully booked supporting all sorts of membership programs, run by entrepreneurial and visionary leaders.
Each aimed to create a powerful impact for their customers, their industry, or even the world at large. My role emerged as an operational strategist, helping them execute their big ideas.
Today, The Joy of Membership™ is an online agency unlike any other, specializing in supporting membership leaders at every step of their growth journey.
Quite simply, our job is to make it easier for you to launch, run and grow your membership community, so that you can achieve all the monetary and impact goals that are important to you.
If you haven't already done so, I invite you to connect with me (and other membership builders) inside The Joy of Membership™ Community.
After your free account has been approved, you'll gain access to helpful training, exclusive resources and meaningful connections that you won't find anywhere else.
I look forward to seeing you over there.
The joy of membership is quiet.
It emerges from service and builds softly, bubbling up around moments of discovery and transformation.
You see it in the power of a common goal.
You feel it in a message that resonates from person to person to person.
You experience it when action happens, not just once, but again and again, as members unite.
The joy of membership is intimately small and magically big.
It happens in conversations.
It happens in communities.
It happens in expected and unexpected ways.
But there is one thing that is always true about the joy of membership.
It doesn't happen without you.
Joy Duling, Founder
The Joy of Membership.com
“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.
My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”Michelle Tjelmeland
“Joy Duling is the key to my business growing from an over glorified hobby to a business with professional goals. She has provided perspective that has opened my eyes to greater possibilities.
Uniquely they are not her ideas directly but studies me and my responses to bring out the best in me. A consulting genius.“Jeff McSweeney
“When it comes to planning business strategies for clients, Joy has a knack for bringing structure and focus to the table and inspiring her clients to grow beyond the expectations and truly maximize their potential.”
“Joy has an uncanny way of understanding her clients, what their needs are, and how to motivate them to move in the right direction in order to meet their goals. She offers a calm presence that takes the edge off of any “overwhelmed” business professional – no matter what business they are in. I highly recommend A 25 Hour Day with Joy Duling to anyone seeking the direction, focus and resources to move forward to acheive their goals.
Thank you, Joy, for everything that you have helped me with … my business, my clients and my success..”Sharon Hewitt
“Joy provided a targeted, content-laden, teleseminar/interview for SpeakerNet News.
We’ve interviewed 500+ experts for our series, and she was one of top ones who provided high-value, relevant information useful to our listeners.
We appreciate her focused, concise answers to the questions, and her ability to flex with cogent answers to questions. We’d have her back!”Rebecca Morgan, CSP, CMC
“Joy Duling and her team have been a vital resource for Affordable Assisted Living Coalition since we began in 2006.
With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.
I'm not sure we would exist without her capable help. I know we wouldn't be as functional.”Wayne Smallwood
“Joy has created a membership website for my association in less than two weeks!
The quality of what she has done is hands down the best support I've ever received. She has helped me think through offers and levels; helped me with branding; provided a wealth of ideas I never would have considered.
I now have systems and processes in place!!! It's all the more brilliant because I've got a Conference on Tuesday that I've organised and now every piece of administration has been thought through.
I cannot recommend Joy highly enough.”Sandra Green
“Joy, you ROCKED THE HOUSE! My audience loved you!
I highly recommend working with Joy Duling. She makes everything easy. She provided high-quality swipe copy and supporting materials and gave an outstanding live presentation that my audience loved.
And, our results were spectacular too. If your audience is interested in creating Membership sites, I highly suggest that you make Joy your go-to expert!”Tamara Monosoff
“How I wish I would have met Joy Duling 15 years ago when I went into business for myself.
You won't find anybody who is gentler and tougher all in one.
I'm an extreme right-brain creative person. My business matters have been left to chance for years. And as a result, I was going nowhere when I could have been celebrating many more business, professional and personal achievements.
I can only image how far along I'd be if our paths had crossed sooner.
Working with Joy has been one of the best investments I've ever made in myself.”Monica Vest Wheeler
“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.
They have given me back much more than an extra hour in my day; they have given me my work-life balance back.
If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.
It is one of the best decisions I have made as a trade association executive director.”Samantha Olds Frey
“Hi, Joy, I have some awesome news…
WE WERE APPROVED FOR THE ADOLESCENT
SUBSTANCE ABUSE PROGRAM………
I AM SO THRILLED…. THANK YOU SO
MUCH FOR YOUR WONDERFUL SKILLS… GOD BLESS YOU>>>>>>>”
“I have never met an individual who possesses so many outstanding skills. Joy is personal, punctual, reliable, trustworthy and is able to take ideas from conceptualization to implementation. Joy is responsible in helping me grow my business by 734% over the past 4 years.
If you are serious about growing your business but need that extra push, fresh perspectives, and out of the box ideas…Joy is just the person you need to connect with..”Michelle Tjelmeland
“Joy is one of the best presenters I’ve ever had the opportunity to work with.
We’ve run monthly expert webinars for a few years, and Joy’s was among our highest rated with more than 96% of our audience of 250+ saying they learned something valuable that could help them accomplish their goals.
No wonder: Joy backed up every valuable point with proof, examples and stories that brought everything to life. I can’t wait to work with her again.”Donald Cowper
“Joy spoke on my Star Power Half Hour webinar show and gave a lively, information-packed session!
One attendee wrote in the chat box, “Wow! Amazing info and so well presented. Thank you!”
Joy has really delved deeply into the subject of membership sites and has lots of experience from working with her clients, so she brought great resources into her talk. It was very valuable for everyone.“Ellen Finkelstein