Growth support for
mission-driven, volunteer-fueled, membership-funded organizations

  • Associations
  • Industry Coalitions
  • Community Service Organization
  • Chapter-Based Nonprofits
  • Donor Groups

When you lead a membership organization, success isn't just about making sales and getting sign-ups.

Sure, those things are important, but your work is equally about finding common ground, creating community and getting people to move forward collectively, in a desired direction. Whether it's a social cause you're championing or an industry group that needs your advocacy, your organization is expected to be a catalyst that makes things to happen.

That, quite frankly, is not an easy job, is it?

Even if you have a committed Board of Directors and passionate volunteers, a lot of the responsibility still falls squarely on your shoulders.

You may be wondering things like:

  • Which work is actually going to make a difference … when there are a million things you feel like you could/should be doing;
  • How to pivot when it's clear things aren't working … because the mission is too important to stay stuck;
  • What it will take to get more people engaged … so that your work can make a bigger difference; 
  • And how to get everything done that needs to happen … when you want to be a good steward for your organization's resources. 

Our job here at The Joy of Membership is to make YOUR job easier as a leader.  We specialize in understanding the unique challenges (and joys) of running mission-driven, volunteer-fueled, membership-funded organizations.


Since 2005, our team has helped hundreds of membership-funded organizations pursue their most meaningful goals. Through one-on-one consultation, in-person workshops, facilitated retreats, online training and a wide variety of operational supports, we consistently hear some variation of four questions.

Yes, there is a “real” Joy in The Joy of Membership.

Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

For more than a decade, she also served as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.

She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and accessible,  which makes a quick phone call a great way to find out if working together makes sense.

You can instantly book a call on Joy's schedule by clicking the Schedule a Call button below.

“Joy Duling and her team have been a vital resource for Affordable Assisted Living Coalition since we began in 2006.

With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.

I'm not sure we would exist without her capable help. I know we wouldn't be as functional.”

Wayne Smallwood, Executive Director

Affordable Assisted Living Coalition

“You are amazing – everyone has shared their compliments on the way you ran the meeting and how productive it was!

We are so blessed to have you in our little corner of this world.”

Jessica Hayes, Executive Director

IL Certification Board

“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.

They have given me back much more than an extra hour in my day; they have given me my work-life balance back.

If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.

It is one of the best decisions I have made as a trade association executive director.”

Samantha Olds Frey, Executive Director

IL Association of Medicaid Health Plans

“Joy has been a godsend. She sets up not only your website but a complete system for running your associations' member database and renewals, event registrations and communication tools for members.”

Margaret Vaughn, Executive Director

IL Rural Health Association

“We chose to get help with our migration to Wild Apricot so that we could become more organized and standardized with our association’s operations. We wanted to have a professional looking site and to save time building it.

Joy Duling is one of the hardest working, honest, and best communicators I have ever met. Her three step “Planning, Design & Coached Set Up” options were a perfect fit for us. Joy took care of the trickiest and most complex part of our migration from our old systems and then coached us through the rest of the set up. Her response time is always quick and concise, never leaving you wonder what your next steps should be. She always gets you an honest answer or directs you to the answers you need, with no excuses.

We immediately saw results from the effort. New members started signing up and editing their profiles with no assistance before we even announced the site!

The Joy of Membership team is a true “Joy” to work with. We will be using their services for the foreseeable future.”

Mark Quandahl, Board Member & Membership Chair

Chicago Area Business Aviation Association

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland, Founder

Cochlear Implant Awareness Foundation

Our clients are mission driven and member focused.

If you'd like to find out if we can help your organization pursue your most meaningful goals more easily, use the button below to instantly schedule a call.



Affordable Assisted Living Coalition

American Council for School Social Workers

Association of Family & Conciliation Courts – IL Chapter

Cass County Public Health Department

Catholic Marketing Network

Chicago Area Business Aviation Association

Cochlear Implant Awareness Foundation

Federation of Applied Chemistry and Spectroscopy Societies


IL Association of Behavioral Health

Illinois Firefighter's Association

Illinois Association of Medicaid Health Plans

Illinois Association of Public Health Administrators

Illinois Rural Health Association

I've Decided

Metropolitan Oasis Community Development Corporation

Network for Regional Healthcare Improvement

Penguin Project

Serve IL Commission on Volunteerism & Community Service

Tile Contractors Association of America

University of Illinois College of Medicine at Peoria

Women Leaders Association