Conversations with Joy: Would I Be Spamming?
Sadie would like to promote her membership program to a list of people that was given to her as part of a partner project, but she's concerned about spamming. Hear Joy's advice in the Audio below.
This is a question that isn’t necessarily my specific area of expertise. This question is about whether it’s ok to market a membership program to people whose emails came through joint venture partners.
So is it actually considered spamming if she makes offers to them?
I’m not a legal advisor on spam laws and I don’t consider myself to be an expert on email, but I have been doing this business since 2005. During that time, I've sent a lot of emails and I’ve supported clients to send a lot of emails. I can certainly tell you my opinion on this, based on the experiences that I’ve had.
If you’ve done business with someone in some way, then I believe that you are absolutely ok sending them an email. If someone downloaded a freebie that maybe you offered through the jv joint venture partner, or maybe they came to a webinar that someone else hosted for you, I believe that you’ve created a business relationship with that person and you can email them.
However, what can be tricky is how your email service provider treats spam reports. So, it's not necessary most important whether its legal. It may be legal for you to email someone, but if that person “feels” like you're spamming them, and they report it as spam, and you get enough people doing that, then your email provider is going to shut you down. So, to me, it’s more important that you understant how people are going to feel who are on the receiving end of those emails.
If these are not people with whom you haven't had much of a relationship with, maybe you did a trade show with someone 6 months ago and they gave you the list of everyone who attended the trade show, and it’s been 6 months, people are going to forget that they knew anything about you. You have to be careful around that.
However, if you think these are people who would recognise your name and note be completely surprised to hear from you , then I would make your first reach-out really personal. Send them an email tell them that you’re truly excited that so-and-so referred them. Ask them to share some\thing with you that they are personally interested in or want to learn in your topic area and tell them that you would like to stay in touch.
I would keep that initial email soft. Maybe have a compelling P.S. that offers them a deeper relationship with you, but overall, I would keep it very soft and personal and not salesy. The longer it’s been since you’ve had some sort of business contact with them, the more gentle you have to approach it. Otherwise, you risk someone feeling like the email is spammy and they will report it as such. That's where you run into problems.
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More Answers with Joy: https://joyofmembership.com/what-should-go-in-my-membership/