If it feels like there are parts of your membership that simply aren't working, you're in the right place

If there are things that you'd like to be doing better for your members, you're in the right place

If there are aspects of your membership that leave you and/or your team feeling stressed out, you're in the right place.


Clients hire my team and I to help them design and deliver high-value member experiences… so that members WANT to join, engage, and renew.

As an experienced strategist who has been working with associations, trade groups, and nonprofits for more than 15 years, I've been behind the scenes of hundreds of membership organizations and I understand what it takes to bust through problems that stand in the way of growth.

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland, Founder

Cochlear Implant Awareness Foundation

“You are amazing – everyone has shared their compliments on the way you ran the meeting and how productive it was!

We are so blessed to have you in our little corner of this world.”

Jessica Hayes, Executive Director

IL Certification Board

Member Experience Makeover
A transformative assessment and redesign program

Perfect for your organization when you know *something* needs to change in order to deliver more value

The Member Experience Makeover Program guides you through a thorough end-to-end assessment of your member experience, helping you identify what's valuable to your members and where there are gaps in what you're currently doing.

The program is currently being offered in a go-at-your-own pace with private communication with Joy for six weeks. 

Facilitated Focus Day
My expertise 100% focused on creating a quick break-through

Perfect for your organization when you know what to fix but not HOW or you can't stay focused long enough to fix it

Need to architect a solution to a particularly tricky problem?  A Facilitated Focus Day is a unique intensive consulting experience, providing fresh perspective and a solution that you'll feel excited about implementing.

Digital Care Packages
Rise above the typical greeting card by sending an unexpected surprise

Perfect for an added touch of personal warmth in any stage of your member experience

Our Digital Care Packages are beautifully designed and thoughtfully curated to elicit a “wow-this-is-really-nice” reaction from your member. This is a new service with more designs being added all the time!

Our team does all the work, but you get all the credit.

Wild Apricot

The #1 ranked membership software set up for you, hassle-free

Perfect for your organization when your current tech (or lack of tech) won't let you do what you need to do

It's never been easier to serve your members and run your operations. Our team can help you leverage the #1 ranked membership management software, Wild Apricot.

Our approach not only provides you with a beautiful, custom designed site, but we also train your team thoroughly on how to utilize all of the functionality so that your transition will be hassle-free.