If it feels like there are parts of your membership that simply aren't working, you're in the right place

If there are things that you'd like to be doing better for your members, you're in the right place

If there are aspects of your membership that leave you and/or your team feeling stressed out, you're in the right place.


Clients hire my team and I to help them design and deliver high-value member experiences… so that members WANT to join, engage, and renew.

As an experienced strategist who has been working with associations, trade groups, and nonprofits for more than 15 years, I've been behind the scenes of hundreds of membership organizations and I understand what it takes to bust through problems that stand in the way of growth.

Even if this sounds like EXACTLY the kind of help you need, you may be wondering where to even start… so here are 4 common starting points:


Troublespot #1:  If you aren't sure *what* members would find valuable and *whether* your current membership experience delivers that…

Member Experience Makover is the best place to start. This program guides you through a deep assessment of your current member experience to identify what members would find valuable in each stage of their journey, then helps you design the necessary change.

Troublespot #2:  If you already know what you *should* be delivering, but are having trouble with one or more specific areas… 

 A Facilitated Focus Day gets to the root of the problem and helps you quickly put a fix into place. 

Troublespot #3:  If you already know what you *should* be delivering, but lack the support team to get it done…

 TeamShare offers you access to a team that already understand what it takes to run a membership-based organization.  Use our team for one time projects, or on an ongoing basis.

Troublespot #4:  If you already know what you *should* be delivering, but your technology is difficult or non-existent…

Wild Apricot is a very popular membership software, specifically designed for small to mid-sized organizations.  We can help you determine if it's a good fit for you, and we can make your transition hassle-free. 

    Deciding whether or not to work together always starts with a conversation to make sure that it's a perfect fit for you and your organization, as well as for my team and I.  You can instantly grab a spot on my calendar by clicking the big red button below.

    The quality of what Joy has done is hands-down the best support I've ever received. She has helped me think through offers and levels; helped me with branding; provided a wealth of ideas I never would have considered.

    I now have systems and processes in place!!! It's all the more brilliant because I've got a Conference on Tuesday that I've organised and now every piece of administration has been thought through.  I cannot recommend Joy highly enough.

    Sandra Green, Founder

    Women Leaders Association

    Joy has been a godsend. She sets up not only your website but a complete system for running your associations' database and renewals, event registrations and communication tools for members.

    Margaret Vaughn, Executive Director

    IL Rural Health Assoc

    Member Experience Makeover
    A transformative assessment and redesign program

    Perfect for your organization when you know *something* needs to change in order to deliver more value

    The Member Experience Makeover Program guides you through a thorough end-to-end assessment of your member experience, helping you identify what's valuable to your members and where there are gaps in what you're currently doing.

    The program is currently being offered in a go-at-your-own pace with private communication with Joy for six weeks. 

    Facilitated Focus Day
    My expertise 100% focused on your biggest problem area

    Perfect for your organization when you know what to fix but not HOW or you can't stay focused long enough to fix it

    Need to architect a solution to a particularly tricky problem?  A Facilitated Focus Day is a unique intensive consulting experience, providing fresh perspective and a solution that you'll feel excited about implementing.

    My expert team becomes your team

    Perfect for your organization when you need extra hands but don't know WHO could possibly have competence in all the different areas you need help with

    You may have heard the old saying that two heads are better than one. Around here, we believe that having a whole team of expertise is the best of all. 

    With TeamShare, we completely eliminate the need for you to recruit, hire, train and manage multiple employees and contractors.

    Wild Apricot

    The #1 ranked membership software set up for you, hassle-free

    Perfect for your organization when your current tech (or lack of tech) won't let you do what you need to do

    It's never been easier to serve your members and run your operations. Our team can help you leverage the #1 ranked membership management software, Wild Apricot.

    Our approach not only provides you with a beautiful, custom designed site, but we also train your team thoroughly on how to utilize all of the functionality so that your transition will be hassle-free.

    “Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

    My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

    Michelle Tjelmeland, Founder

    Cochlear Implant Awareness Foundation

    “You are amazing – everyone has shared their compliments on the way you ran the meeting and how productive it was!

    We are so blessed to have you in our little corner of this world.”

    Jessica Hayes, Executive Director

    IL Certification Board

    “Joy was referred to me as I was launching my coaching company. I needed a membership system set up quickly in order to begin managing my community. Joy not only accomplished that task but continues to assist me as we build our business and community.

    Joy is the contractor you always hope you are engaging. She is available and responsive. Her follow through is impeccable and she excels at listening to your needs and flushing out all of the options to insure you choose the best tools to accomplish your goals. She then will complete the set up, onboarding, trouble shooting and training without any need for hand holding or follow up. She stays ahead of you and has the intuition to think through things that you have not yet considered. The outcome is seamless and excellent. But more than the results, the customer experience is one that is pleasant and enjoyable.

    I highly recommend Joy as a preferred contractor to anyone looking for membership management expertise.”

    Scott Lollar, Founder