This week on the podcast, I revisited an interview that happened a while back with Oli Bridge from Bonjoro. Bonjoro is a tool that lets you easily create quick videos to shoot off to a prospect, member, donor, key sponsor, etc.
I love the impact of using video with my customers. The main way that I use it currently is in my Member Experience Makeover Program. When this program is NOT delivered live, I use video check-ins to see where participants are in the process of working through the program and they can respond by sending me a quick video (or audio, or email) in return.
The most awesome thing about this approach is that it really helps create a personal connection, even though I’ve never met most of the people who go through the program. I’ve noticed a big boost in engagement and completion rates.
One resource I strongly recommend that you check out is Bonjoro’s Video Funnel Playbook. Inside, you’ll find specific templates for where you can use video in your own member experience, including exact wording for what you can say in the message.
If you didn’t catch the episode with Oli, you’ll find it here.
Drop a reply and let me know if you find this resource helpful. I’d love to hear from you!
Join Me for This Free Webinar – Hosted by DonorBox
Donor Experience: How to Attract, Engage and Retain More Donors” Wednesday, July 28th, Noon (EASTERN)
What is one thing that thriving donor programs have in common? They are masterful at designing and executing an exceptional donor experience. In fact, organizations that are good at this often make it look magical which may leave you wondering why it feels so much harder for your nonprofit to do.
The good news is that the key to donor attraction and retention isn’t actually magical. There are specific CAREpoints in any relationship where *what* you do and *how* you do it makes all the difference.
During this session, you will learn:
- The 3 types of value that all donors are looking for (this is relevant for first-time, returning, and recurring donors!)
- The life cycle of a donor relationship (this structure gives you/your team/your board a common language and foundation for donor experience planning)
- What CAREpoints are and why they matter (hint: it’s not *just* about the $$$)
This is a webinar that you’ll be thinking about and referencing back to again-and-again, as you work to strengthen your donor experience. You won’t want to miss it.
The event is free, but you do need to register. You can do that here.
I will see you there!