The Journey Program  

Facilitated Strategy + Best Practice Training + Expert Consulting + Technical Assistance

The Journey is a facilitated strategic retreat for your leadership team, followed by 12 months of implementation support.

The result?   

Faster joins, more enthusiastic engagement, and renewals without hesitation… all without getting bogged down by internal conversations, lost in tech, or overwhelmed by the process.


Designed specifically for associations, trade groups, and membership-based nonprofits, The Journey emphasizes proven, practical approaches that can be sustained by organizations of any size, even those that have very small teams or are 100% volunteer-powered.

The Journey blends the most effective parts of facilitated strategy, best practice training, expert consulting, and technical assistance to be absolutely certain that your organization not only knows WHAT to do, but actually gets it DONE during the program. 

Curious if The Journey Is Right for Your Organization? 

Let's have a conversation to get all of your questions answered.

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland, Founder

Cochlear Implant Awareness Foundation

“Joy is the rockstar of membership development! We worked together on a collaboration from start to launch, her deliverable far exceeded our request. Joy is the perfect blend of servant leadership, analytical expert, problem solver combined with humble professionalism. She cares greatly about the needs of her clients. She thrives in developing solutions to meet their needs. A master at developing and nurturing the membership building process combined with her reliability and skill set, makes her the go to leader in the membership industry.”

Heather Wilson RN, CFCS

Foot and Nail Institute