Sometimes All You Need is a Great Analogy

Mar 9, 2021

I love a great analogy. Sometimes simply giving the brain enough of a split away from the usual way of thinking about a topic is enough to spark a break-through idea.

It has almost become a fun game for me to come up with creative analogies to use during strategy sessions.

For example, instead of talking about the traditional SWOT (strengths, weaknesses, opportunities, threats), I might have a board share about helium balloons that lift them up and anchors that hold them down. Instead of talking about successes, I might have them create a magazine cover with key headlines and a big image on the front.

Perhaps that sounds a bit silly, but often, it’s just enough to shake loose some new ideas and a-ha moments.  

I think that’s what Jess Cooper did on this week’s podcast. Her analogy of an organization being like the human body with distinct body parts and functions – and with a need for us to proactively take care of its health before a crisis occurs was exactly the same thing for me.  It’s a different frame for something that really does require thoughtful attention.

You can catch that interview with Jess here!


I’d love to hear YOUR thoughts on this topic. Did Jess’ frame spark new ideas for you?

Drop a line to me at

MemberCare Software Updates

The new branding for the software is beautiful and modern and it’s making the whole software initiative feel very real! Pilot projects are underway and everything is still on track for a public launch by the end of Q1. It has been fun and rewarding to see people get as excited as I am about what’s possible. 

If you’d like to what I’ve been making such a fuss about – or if you think your organization might be interested in becoming a pilot site before the official launch – please visit There’s a form there on that page to request a demo and I’d be delighted to talk with you about the possibilities!

MemberCare Software

Hey there.  I’m Joy Duling, Founder and CEO of The Joy of Membership.

Clients hire me to help them design and deliver exceptional member experiences. If you lead an association, trade group, or membership-based nonprofit, you can find FREE resources to help you run and grow your membership organization by visiting here:

I look forward to connecting with you there.