Simple Doesn’t Mean Easy

Feb 5, 2020

While prepping recently for January’s Growth Workshop, a thought kept nagging at me – will workshop attendees think this is *too* simple?

While creating simple constructs to navigate tricky problems has always been one of my gifts, I do sometimes wonder if other people will dismiss the ideas because they don’t have enough *heft*.

Organizations often value things simply because they appear more complex:

  • the strategic plan that is so thick that it thumps when you drop it on the table
  • a strategy that is so complex that you need a Master’s degree in engineering to understand the flow chart
  • the consultant who costs a fortune and gives a presentation rich with charts, statistics, and jargon

To be frank, that’s never been my style. I’d rather give an organization 3 simple steps that I know they *can* do and that *will* work.

However, simple isn’t necessarily easy. Simple is deceptive. Simple makes you think, “Yeah, we’ve got totally got this!” while you slip back into your same old patterns the very next day.

I’ll be circling back to workshop attendees this week to see if they’ve been able to make simple stick.

I saw this dynamic of slipping back into old routines happen rather often after last year’s Member Experience Design Group cohorts. People would leave the group all fired up and full of new ideas, only to find it hard to follow-through when faced with real world distractions.

Simple wasn’t easy.

That’s why I created MemberMetrix, as a new opportunity for 2020. I’ve spent the last few months thinking about what sorts of things get in the way of implementing growth ideas – and what supports could be put in place to be sure that focus and consistency happen all year long.

The result is a program that provides:

  1. private planning sessions to ensure clear goals;
  2. training and resources to get people through tricky parts;
  3. guidance in setting success metrics so that the right things are measured; and
  4. structured follow-up for accountability and support.

I believe that most people actually want to make change happen. It’s just the real world that gets in the way.

If you’ve found it hard to implement growth ideas, even when you thought they seemed *simple* at the start, let’s talk about whether MemberMetrix could be the answer.

A new cohort is queuing up now, so it’s a great time to get started.

Have a great rest of your week!

Hey there.  I’m Joy Duling, Founder and CEO of The Joy of Membership.

Clients hire me to help them design and deliver exceptional member experiences. If you lead an association, trade group, or membership-based nonprofit, you can find FREE resources to help you run and grow your membership organization by visiting here:

I look forward to connecting with you there.