Choose your stage to see resources that can help.

What you may be experiencing:

Creating a membership probably feels like a big leap with no actual guarantee of success.

You may waver back and forth between really wanting to believe in the possibilities of membership, and moments of panic where you wonder if your idea will even work.

What happens if you invest all this time and energy, then no one comes?  What if you put your professional reputation on the line, promote this thing all over the place, and it bombs?  What if there's some ‘gotcha' waiting out there that you don't know about yet?

Still, your gut is saying to go for it, so that's what you intend to do.


What you actually want:
 

To be able to move forward with your membership, with total confidence, believing that the concept you've created is going to work

How we can help: 

A FEW FREE RESOURCES YOU'LL FIND INSIDE THE COMMUNITY: 

  • Getting to Launch Webinar There are 4 typical “stuck points” that keep people from moving forward with membership. In this webinar, you'll learn what those are, and get some tips for navigating around them.
  • How Can I Find Out What Members Want?  6 ways to uncover what your audience might be looking for in a membership
  • How Do I Create a Value Proposition for My Membership  It's a 3-step process. This article in the community breaks it down.
  • Membership FAQ's  – Joy answers the most common questions we hear about every stage of the membership journey.


  • LAUNCH PLANNING – ONE-ON-ONE:  If you know you want to do membership, but you're getting overwhelmed with all the details, One-on-One Planning allows us to map out exactly how to get it done, steering you around common pitfalls and setting you up for maximum success.
  • LAUNCH PLANNING GROUP:  If you prefer the motivation that comes from being part of a guided group, we offer a launch planning program several times a year.  This structured program walks you through all of the key decisions, so that you can launch with confidence.
  • DONE-FOR-YOU TECH SET-UP:  We also offer a full done-for-you option which allows you to go completely hands-free. We'll plan the site together, then our team handles the set-up in entirety. Schedule a Consultation so we can chat about what you have in mind.

 

What Others Say

“You are making sense of my excitement and madness!  I was very impressed at the amount of research you did for me.

Locating those associations was brilliant. That alone makes me go, ‘Yes! This has been a great investment.”

Jill Weber
Founder, Center for Thriving

“I am not tech-savvy and had no idea where to start, what to charge, which membership site would work best for me and how to make sure that it was easy to use and accessible. Luckily I found Joy!  She answered all of my questions thoroughly. Her attention to detail was remarkable and much appreciated.

Mary Derbyshire
Alexander Technique Instructor

“I thought a membership programme would be way too difficult for me, certainly not a thing for me. But right from the beginning, Joy introduced the subject in such a clear and easy to follow manner that she had my attention.  She addressed all the important stuff. It helped me a great deal to see that this was actually going to be do-able.”

Andrea Hofman
Author

What you may be experiencing:

You did it!  You got your membership up and running!  But there have definitely been some surprises along the way.

Maybe your tech is causing issues.  Maybe people aren't engaging like you thought they would.  Maybe not enough people are transitioning from your free offerings to your paid membership.

The early days of running a membership can be anxiety-provoking indeed.  You may wonder if there's a pivot that needs to happen or if things will improve if you just stay the course.
 

What you actually want:

To have a membership that is clearly working – members are joining quickly, engaging enthusiastically and renewing without hesitation

How we can help:

A FEW FREE RESOURCES YOU'LL FIND INSIDE THE COMMUNITY:

  • Webinar:  Your Next 50 (or 500, or 5000) Members – Covers the 3 things you absolutely must be doing consistently, in order for any membership community to grow
  • 21 Types of Content You Can Share with Members – You don't have to create everything from scratch, sometimes repurposing can ease your workload. This list may spark some ideas you hadn't considered, using content you already have!
  • Practical Member Engagement Strategies that Work – with special guest Terry Ibele from Wild Apricot.  Terry runs through the top 10 reasons why members don't renew, then talks about which ones you can control, and which ones you can't.

  • ONE-ON-ONE TROUBLE-SHOOTING:  If you're already launched, but things aren't quite growing as you expected, or you feel overwhelmed by some challenges that are being presented, we can assess what's happening and get you back on track in a jiffy. Start with a Consultation to see if this is the right approach for you.

What Others Say

“Joy has created a membership website for my association in less than two weeks!

The quality of what she has done is hands down the best support I've ever received. She has helped me think through offers and levels; helped me with branding; provided a wealth of ideas I never would have considered.

I now have systems and processes in place!!! It's all the more brilliant because I've got a Conference on Tuesday that I've organised and now every piece of administration has been thought through.

I cannot recommend Joy highly enough.”

Sandra Green
Women Leaders Association

“Joy's course came to me at the exact perfect moment. I was committed to creating a membership site, but I knew there were things I didn’t know how to do or where to find what I needed. Joy deftly filled in a bunch of missing pieces for me around the different steps needed to vision, create and implement a successful membership site.

Everything Joy shared was valuable for me. From the hand-outs with specifics, to recommended resources, she covered the steps from “soup to nuts” to not only launch successfully, but continue to grow my lists, membership ranks and collaborate with others for mutual support and growth. I can’t say enough good things about Joy, her warm presentation style, thoroughness and fabulous information.

If you’re considering creating a membership community,this is the place to start!”

Kate Solisti
CEO, Kinship Enterprises and Harmony Pack

What you may be experiencing:

The good news is that your membership is thriving!  That part probably feels awesome, doesn't it?

You're likely thrilled that what you've created is having impact… but there's also a bit of worry in the back of your brain.  How do you keep up this pace?  How do you continue to grow and serve people the way you want?

Some days, you may feel like you're on a hamster wheel, running your legs as fast as you can, but frustrated that it seems like you're only maintaining the status quo.

You're drawn to the idea of doing more with your membership, but can't quite figure out how to squeeze it all in.

 

What you actually want:

To have a thriving membership that operates so flawlessly that it practically runs itself, freeing you to expand and lead as your heart desires.

How we can help:

A FEW FREE RESOURCES YOU'LL FIND RIGHT NOW IN THE COMMUNITY:

  • Working Smarter Webinar – Covers the 3 types of workflow problems and what you can do to regain control

  • Diagnostic for Struggling Memberships – This one-page assessment shows what you should focus on when problems pop up


  • ONE-ON-ONE TROUBLE-SHOOTING:  If you're feeling overwhelmed by some challenges that are being presented, we can get you back on track in a jiffy. Start with a Consultation to see if this is the right approach for you.

What Others Say

“Joy Duling and her team have been a vital resource for Affordable Assisted Living Coalition since we began in 2006.

With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.

I'm not sure we would exist without her capable help. I know we wouldn't be as functional.”

Wayne Smallwood
Executive Director, Affordable Assisted Living Coalition

“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.

They have given me back much more than an extra hour in my day; they have given me my work-life balance back.

If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.

It is one of the best decisions I have made as a trade association executive director.”

Samantha Olds Frey
Executive Director, IL Association of Medicaid Health Plans

Partial Client List

In addition to helping hundreds of individual membership builders through online courses and events, my team and I have provided consulting and administrative support to many for-profit and non-profit organizations. (Some served under original brand name – A 25 Hour Day, LLC.)

  • Affordable Assisted Living Coalition
  • Association of Family and Conciliation Courts – Illinois Chapter
  • Cass County Public Health Department
  • Center for Thriving
  • Central Illinois Health Information Exchange
  • Cochlear Implant Awareness  Foundation
  • Crittenton Centers
  • Eureka College
  • Global Water Works
  • Harmony Pack
  • Heartland Community Health Center
  • Her Way
  • Heritage Enterprises
  • IL Association of Estheticians
  • IL Association of Medicaid Health Plans
  • IL Assoc of Public Health Administrators
  • IL Firefighters Association
  • IL Rural Health Association
  • IL Preschool Owners/Child Care Association
  • IL Surgical Assistants Association
  • Human Service Center
  • IL Association for Behavioral Health
  • Individual Differences, Inc
  • I've Decided
  • Jess McDonald & Associates
  • Margaret Vaughn Consulting
  • Metropolitan Oasis Community Development Corporation
  • Network for Regional Healthcare Improvement
  • NEXT Healthcare
  • Quality Quest for Health of IL
  • The JUMP Program
  • The Penguin Project
  • Tile Contractor's Association of America
  • Turning Empathy Into Action
  • UCP of IL
  • University of IL College of Medicine at Peoria
  • Women Leaders Association
“Amazing! You captured all the essentials and I can feel the Joy in this community already! Mary Conley Eggert

VP & Chief Innovation Officer, Global Water Works

“Joy has created a membership website for my association in less than two weeks!

The quality of what she has done is hands down the best support I've ever received. She has helped me think through offers and levels; helped me with branding; provided a wealth of ideas I never would have considered.

I now have systems and processes in place!!! It's all the more brilliant because I've got a Conference on Tuesday that I've organised and now every piece of administration has been thought through.

I cannot recommend Joy highly enough.”

Sandra Green

Founder, Women Leaders Association

“Joy covered the steps from “soup to nuts” to not only launch successfully, but continue to grow my lists, membership ranks and collaborate with others for mutual support and growth. I can’t say enough good things about Joy, her warm presentation style, thoroughness and fabulous information.” Kate Solisti

CEO, Kinship Enterprises

Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland

Founder, Cochlear Implant Awareness Foundation

“Joy Duling is the key to my business growing from an over glorified hobby to a business with professional goals. She has provided perspective that has opened my eyes to greater possibilities.

Uniquely they are not her ideas directly but studies me and my responses to bring out the best in me. A consulting genius.

Jeff McSweeney

Owner, Jeff McSweeney Creative Services

“When it comes to planning business strategies for clients, Joy has a knack for bringing structure and focus to the table and inspiring her clients to grow beyond the expectations and truly maximize their potential.”

Darcy Meinke

Owner, DLM Virtual Solutions

“Joy has an uncanny way of understanding her clients, what their needs are, and how to motivate them to move in the right direction in order to meet their goals. She offers a calm presence that takes the edge off of any “overwhelmed” business professional – no matter what business they are in. I highly recommend A 25 Hour Day with Joy Duling to anyone seeking the direction, focus and resources to move forward to acheive their goals.

Thank you, Joy, for everything that you have helped me with … my business, my clients and my success..”

Sharon Hewitt

Owner, Sharon iDesign

“The Book Marketing Mentors podcast listenership rose over 50 percent after Joy Duling shared her little-known and valuable gems on how creating a membership site is a big revenue builder for authors. Thanks, Joy, for your incredible wisdom and expertise.” Susan Friedmann

Podcast Host & International Best Selling Author, Riches in Niches: How to Make it BIG in a Small Market

“You are amazing – everyone has shared their compliments on the way you ran the meeting and how productive it was! So blessed to have you in our little corner of this world.” Jessica Hayes

Executive Director, Illinois Certification Board

“Joy Duling and her team have been a vital resource for Affordable Assisted Living Coalition since we began in 2006.

With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.

I'm not sure we would exist without her capable help. I know we wouldn't be as functional.”

Wayne Smallwood

Executive Director, Affordable Assisted Living Coalition

“Joy has been a godsend. She sets up not only your website but a complete system for running your associations' member database and renewals, event registrations and communication tools for members.” Margaret Vaughn

Association Management Specialist, Margaret Vaughn Consulting

“I am not tech-savvy and had no idea where to start, what to charge, which membership site would work best for me and how to make sure that it was easy to use and accessible. Luckily I found Joy!  She answered all of my questions thoroughly. Her attention to detail was remarkable and much appreciated. Mary Derbyshire

Instructor, Alexander Technique

“I previously had a disappointing experience with a membership site but when I heard Joy talking about how it should be done properly, with the right structure, pricing and testing, I realised that I could do a much better job with her help this time.” Jean Macdonald

Author, Love & The New Midlife Woman

“Joy Duling has the uncanny ability to take a raw idea and turn it into an absolute masterpiece. She is a real pleasure to work with.” Mark Rodriguez

President, Auto Care Care

“Joy is a fabulous coach and an extraordinary out-of-the-box thinker. Over the years, I have worked with a number of strategic planners and Joy is by far the most practical strategic consultant I have ever worked with. I USE the plan. Joy's process is well thought through and the end documentation is something that guides you and your organization to success. I love the fact that it is not a 2 inch document that collects dust on a shelf.” Stephanie Calahan

CEO, Calahan Solutions, Inc.

“Joy, you ROCKED THE HOUSE! My audience loved you!

I highly recommend working with Joy Duling. She makes everything easy. She provided high-quality swipe copy and supporting materials and gave an outstanding live presentation that my audience loved.

And, our results were spectacular too. If your audience is interested in creating Membership sites, I highly suggest that you make Joy your go-to expert!”

Tamara Monosoff

Creator, Author-to-Income Formula

“Joy provided a targeted, content-laden, teleseminar/interview for SpeakerNet News.

We’ve interviewed 500+ experts for our series, and she was one of top ones who provided high-value, relevant information useful to our listeners.

We appreciate her focused, concise answers to the questions, and her ability to flex with cogent answers to questions. We’d have her back!”

Rebecca Morgan, CSP, CMC

Co-Publisher, SpeakerNet News

“You are making sense of my excitement and madness!  I was very impressed at the amount of research you did for me.

Locating those associations was brilliant. That alone makes me go, ‘Yes! This has been a great investment.”

Jill Weber, PhD

Director, Center for Thriving

How I wish I would have met Joy Duling 15 years ago when I went into business for myself.

You won't find anybody who is gentler and tougher all in one.

I'm an extreme right-brain creative person. My business matters have been left to chance for years. And as a result, I was going nowhere when I could have been celebrating many more business, professional and personal achievements.

I can only image how far along I'd be if our paths had crossed sooner.

Working with Joy has been one of the best investments I've ever made in myself.”

Monica Vest Wheeler

Author/Owner, Turning Empathy Into Action

“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.

They have given me back much more than an extra hour in my day; they have given me my work-life balance back.

If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.

It is one of the best decisions I have made as a trade association executive director.”

Samantha Olds Frey

Executive Director, IL Association of Medicaid Health Plans

“Hi, Joy, I have some awesome news…
WE WERE APPROVED FOR THE ADOLESCENT
SUBSTANCE ABUSE PROGRAM………
I AM SO THRILLED…. THANK YOU SO
MUCH FOR YOUR WONDERFUL SKILLS… GOD BLESS YOU>>>>>>>”

Toya Robinson

Executive Director, Metropolitan Oasis Community Development Corporation

“I have never met an individual who possesses so many outstanding skills. Joy is personal, punctual, reliable, trustworthy and is able to take ideas from conceptualization to implementation. Joy is responsible in helping me grow my business by 734% over the past 4 years.

If you are serious about growing your business but need that extra push, fresh perspectives, and out of the box ideas…Joy is just the person you need to connect with..”

Michelle Tjelmeland

Owner, e-websmart

“Joy is one of the best presenters I’ve ever had the opportunity to work with.

We’ve run monthly expert webinars for a few years, and Joy’s was among our highest rated with more than 96% of our audience of 250+ saying they learned something valuable that could help them accomplish their goals.

No wonder: Joy backed up every valuable point with proof, examples and stories that brought everything to life. I can’t wait to work with her again.”

Donald Cowper

Head of Content, Wild Apricot

“Joy spoke on my Star Power Half Hour webinar show and gave a lively, information-packed session!

One attendee wrote in the chat box, “Wow! Amazing info and so well presented. Thank you!”

Joy has really delved deeply into the subject of membership sites and has lots of experience from working with her clients, so she brought great resources into her talk. It was very valuable for everyone.

Ellen Finkelstein

Founder, Change The World Marketing