Since 2005, our team has been fully immersed in the important challenges faced by membership organizations.
How do you consistently attract members to your cause?
How do you keep them inspired?
How do you get them to engage in your offerings?
How can you be sure they'll reliably renew?
How do you motivate them to share referrals and invite others?
These are not necessarily easy questions to answer… and one organization's answer may not be the same as another.
But there is ONE thing that IS certain. The quality of your MEMBER EXPERIENCE underlies nearly every outcome you want to achieve.
When you design and deliver an engaging member experiences, you can:
- Attract members more quickly
- Increase participation in the programs you offer
- Gain more (and more enthusiastic) referrals
- Get more members to renew without hesitation
- Create leadership pathways that naturally encourage longevity
Unfortunately, engaging member experiences rarely happen by accident. Instead, you need an understanding of individual and social behavior, and a lot of intentional design.
Over the years that I've been working with associations, industry coalitions and membership-based nonprofits, I've identified 8 specific stages where member engagement can be either enhanced or diminished.
STEP ONE: Get your Engagement Score
Most organizations don't know how well they are doing in each of the stages.
Sure, you likely have a ‘sense' of whether your members are engaged or not engaged, but do you know specifically when they are disconnecting from your messages and offerings?
If you don't where you are losing them, you can waste a lot of time and money on the wrong strategies.
Here's what is important to understand:
The BEHAVIOR of prospects and members will tell you what their words don't.
That's why STEP ONE is to know your score for each of the 8 stages of member experience.
Go do that now. I'll wait here….
STEP TWO: Interpret your Score
When you have your scores, you'll probably notice that some stages score higher than others.
High scores signify areas of strength that you can build on.
Lower scores indicate gaps where improvement is needed.
Most organizations immediately think about fixing gaps, but keep in mind that there are quick wins that can be gained in areas of strength.
STEP THREE: Get Help if You Need It
Seeing what is assessed as part of the Scoresheet may be all that you need to spark change.
For example, if your onboarding score is low and you realized, “hey, I guess we really don't do much to formally onboard new members”… then you may be able to simply put together an onboarding packet and see some immediate improvement.
However, if you look at your scores and you aren't sure what you *can* do to move the dial… or if you feel like you've tried strategies already that haven't worked… or if you haven't been able to get your board in alignment around what to do… then it's time to get some outside perspective.
My team and I are not the right fit for every organization, but we may be exactly the right fit for you! The only way to know for sure is to get connected with a Get Acquainted Call.
You can book that here: http://www.joyofmembership.com/call
Our Service Offerings
Facilitated Retreats and Guided Planning
Consulting on Member Experience Design
Member Engagement Templates and Systems
Wild Apricot Membership Site Design and Support
Again, the best way to find out if working together is a great fit is to schedule a call and get acquainted. I'll be happy to share information about how my team works with clients. If it's a fit, great! If it's not, I'll do my best to refer you to a different resource.
The button below will take you to a quick form to complete, then you'll be able to instantly find a slot on my calendar that is convenient for you.
I look forward to connecting with you!
“Joy has created a membership website for my association in less than two weeks!
The quality of what she has done is hands down the best support I've ever received. She has helped me think through offers and levels; helped me with branding; provided a wealth of ideas I never would have considered.
I now have systems and processes in place!!! It's all the more brilliant because I've got a Conference on Tuesday that I've organised and now every piece of administration has been thought through.
I cannot recommend Joy highly enough.”
“Joy Duling and her team have been a vital resource for Affordable Assisted Living Coalition since we began in 2006.
With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.
I'm not sure we would exist without her capable help. I know we wouldn't be as functional.”
“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.
My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”
“You are amazing – everyone has shared their compliments on the way you ran the meeting and how productive it was!
We are so blessed to have you in our little corner of this world.”
“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.
They have given me back much more than an extra hour in my day; they have given me my work-life balance back.
If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.
It is one of the best decisions I have made as a trade association executive director.”
Samantha Olds Frey