Running Buddies – Building Membership Value Through Shared Experiences

Aug 19, 2019


As I’m writing this, it is absolutely gorgeous here in Central Illinois. The sun is beaming down and the sky is a gorgeous shade of blue. It has been the kind of morning that makes me wish I could go out for a run.

Alas, I’ve been nursing a persistent heel injury, so no running for me.

I yearn for running on days like this, as if I do it well, but truth be told, I do it mostly for the community. Even hobbyist runners like me have a shared language and common experience that connects us in with other runners in powerful ways.

Something as small as the fact that I have a running injury leads naturally into conversations with other runners who have battled the same stubborn problem – or who have their own injury story to tell. Practically everyone who has ever run for any length of time will have something to share.

Have you ever thought about whether your organization fosters the same sort of connection?

Is there a common language?
Frequent questions?
Shared experiences?
A network of stories?

Identifying such qualities within your network of members presents a terrific opportunity to amplify the value of what you offer.

You can mirror back the common language. Be a resource for the frequent questions. Offer opportunities for members to share experiences and stories.

It’s tempting to look at these suggestions and think, “ohhhh, we do that, Joy”, but it’s *always* a good idea to revisit these fundamentals to make sure you are leveraging these opportunities as intentionally as you could.


How I Can Support You:

When you're ready to dive deep into your member experience design (or redesign), I can help in 3 ways:

1) Strategy Only – where we map out your best approach and you implement on your own; or

2) Strategy + Team Support – where we map out your best approach and my team helps you implement;

3) Strategy + Group Support – where we map out your best approach and you work alongside other organizations who are working on the same thing.

The best way to get started is by scheduling a quick call.


Joy Duling is Founder and CEO of The Joy of Membership.  Since 2005, Joy and her team have helped associations, trade groups and membership-based nonprofits run their programs more easily and deliver exceptional member care.

You can find FREE tools, tips and training to help you run and grow your membership organization in The Joy of Membership Help Hub.

Like this article?

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