This week, I published the 27th episode of The Joy of Membership Podcast, which means that I just passed over the six month threshold for the show. It has been a remarkable journey and I’m grateful that so many of you have been with me for the ride.
Did you know that, as of January 2021, there were more than 1.7 million podcasts in existence with a collective total of 43 million episodes?
While podcasting once catered to an outer fringe of listeners, it has become significantly more mainstream. To highlight how rapid the growth has been, in mid-2018, there were only 550,000 podcasts, according to Apple, which means that more than 1.25 million podcasts have been launched in about 2 years’ time.
I’d never recommend that an organization start a podcast, just because it’s popular. However, it is worth considering *IF* it fits into the member experience you aim to create. In fact, it could be woven in as a strategy in several different stages of the membership journey.
Obviously, a lot of people would think of it in Discovery, the first stage of member experience, because it could potentially help more new members find out about you. However, podcasting also fits in the second stage of Contemplation. Once a prospective member finds out about you, listening to your podcast may be what convinces them that there is value in joining.
Beyond those early stages, a private members-only podcast can be a great tool in the Onboarding and Engagement stages, bringing members information that is timely and valuable as part of the benefits that you offer. Then, as you get into the Pre-Renewal and Post-Renewal stages, you have all sorts of opportunities with a podcast to showcase success stories that show the value of what you do and you can even invite a renewing member to share their story with your listening audience.
So, with a little creativity, a well-planned and well-executed podcast can actually serve your audience at almost every stage in the member journey.
In celebration of passing the six month mark with my podcast, this week’s interview was with Samantha Olds Frey, CEO of the Illinois Association of Medicaid Health Plans (IAMHP). Samantha uses IAMHP’s podcast to reach not only current and prospective members, but also a wide array of stakeholders who need to understand the association’s work.
You can catch my interview with Samantha here!
I’d be curious to know if your organization is using podcasting in any way. Drop a reply to this email. I’d love to hear.
MemberCare Software Updates
The new branding for the software is beautiful and modern and it’s making the whole software initiative feel very real! Pilot projects are underway and everything is still on track for a public launch by the end of Q1. It has been fun and rewarding to see people get as excited as I am about what’s possible.
If you’d like to what I’ve been making such a fuss about – or if you think your organization might be interested in becoming a pilot site before the official launch – please visit joyofmembership.com/software. There’s a form there on that page to request a demo and I’d be delighted to talk with you about the possibilities!