This past week on the podcast, I had a conversation with Jeanette Brown from America’s Blood Centers about the work that her organization does to support its members.
You can listen in on that conversation here!
After we closed out the conversation, I found myself thinking about the role that many membership organizations play – that of being an “amplifier.”
You see, one of the things that jumped out at me while Jeanette was speaking was the way she said that her members already have robust marketing departments. They don’t need their trade association to replicate those efforts. They need their trade association to amplify those efforts.
Being an amplifier requires that you notice not just what individual members need, but also where there can be synergy in collaboration, where faster progress can be made through cooperation, and how to combine voices so that advocacy becomes stronger.
I’m sure America’s Blood Centers has many operational strengths, but their ability to be an amplifier came through loud and clear for me.
I’m curious about your organization’s work. Do you see yourself/your organization as an amplifier? How does that show up in what you do? Drop a reply to this email and let me know.
The Mid-Year Approacheth…
We are almost to the mid-year mark. That is crazy, right? Where have the first six months gone?
Well, I know that MY six months have gone straight into the launch of JourneyCARE, the new member care software that I unveiled earlier this year. I told a friend the other day that my current level of sleep deprivation makes me feel like I’m parenting a newborn again…a newborn baby software product requires lots of attention…but all the work is worth it when you see that cute little baby growing up into something very special. And like all new parents, I will be more than happy to show off my baby, so if you’d like to chat about what JourneyCARE can do for your organization, I’d be delighted to have that conversation.