I’m sure you’ve heard it, haven’t you?

It’s not about you… it’s about the customer.
It’s not about you… it’s about building with the member in mind.
It’s not about you… it’s about the greater purpose.

And so on.

Those things, my friend, are nonsensical.  Those are lies that pave the way to burn-out and to running a membership that doesn’t actually inspire and fulfill you as a leader.

Do you need to think about the customer, build with the member in mind and have a solid purpose?  Yes, absolutely… but NOT at the expense of sacrificing you.

It is possible to serve your members in the way they need, while also getting what you need. In fact, I believe it's totally necessary to have both for long-term sustainability.

Whether you are the founder of a membership, or you are the person assigned responsibility for member services or outreach/growth, aligning your strategies with how you love to show up for people will amplify your results.

Your personality and preferences can be woven into:

  • where you look for members
  • how you look for members
  • the price point you choose
  • what a sales conversation looks like
  • the member benefits that you offer
  • how you engage with members after they join
  • what the long-term relationship with members looks like

These aren't decisions to be made ONLY with the member in mind… your choices HAVE to work for you, too.

I'd love to hear your thoughts.  Share in the comments.



Joy Duling is Founder and CEO of The Joy of Membership.  Since 2005, Joy and her team have helped associations, trade groups and membership-based nonprofits run their programs more easily and deliver exceptional member care.

You can find FREE tools, tips and training to help you run and grow your membership organization in The Joy of Membership Help Hub.


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