Half-Full or Half-Empty?

Jul 1, 2020

Recently, while on a Zoom with a client, she said, “Are you ALWAYS this calm?”

I laughed and said something really definitive like, “ummm… kind of… most of the time, I think?!?”

You see, the COVID-19 situation had just forced her to make some really significant changes in the way her organization runs and I think even she would admit that it had freaked her out… a lot.

Would members stay? Would they leave? Would they complain? Could she even pull off the things that she now needed to do?

These questions were all completely natural to be asking.

Like the old question of whether a glass is half-empty or half-full, there are really 2 options in situations like this:

1. She could have kept sitting in the agony of uncertainty, bemoaning the fact that the changes were being forced upon her and her team; or

2. She could choose to see the situation as an opportunity to create change and explore new ideas.

From my perspective, even though there’s absolutely no guarantee that the optimism of Option 2 is going to pay off, it still feels a heck of a lot better than Option 1 and it’s the only option that actually gives you a chance of forward movement.

I have a core belief that there is virtually NO barrier that you can’t find SOME way around. If you’re up against a problem that you can’t get through, we simply look for the way around it, under it, or over it. 

Sometimes an outside perspective can be helpful in generating new strategies, but it will be hard to accept new possibilities if you’re stuck in half-empty thinking.

As you think about your organization today, are there things that have you “sitting in the agony of uncertainty?” Is there any harm at all in shifting perspectives to seeing the glass as half-full and trying something new?


I’d love to hear your thoughts. Shoot back a reply and let me know. I personally read every response.



Is It Time to Break Through Some Challenges?  

The Member Experience Design Program is back for the summer in a brand new Self-Paced format. That means that you can dive in right away, without waiting on a group to form or for lessons to drip out. Your progress is fully supported along the way with one-on-one personal checkpoints with me.

This program provides exactly what you need to address challenges like:

  • slow growth;
  • no growth;
  • poor engagement;
  • sagging retention rates; and
  • “figuring out” how to best support members right now, in a world that seems very different.

If you’d like to learn more about the program, you’ll find all the details here:  https://joyofmembership.com/design


Like this article?

   I’ll bet you’re going to *LOVE* JourneyCARE…  what is JourneyCARE?

Hey there.  I’m Joy Duling, Founder and CEO of The Joy of Membership.

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Come on over and check it out.  I’ll see you over there.