Do You Have to Sell Members Something They Don’t Want?

Jul 13, 2021

I’ve been doing my podcast for nearly a year now and I’ve talked with a lot of guests about how they deliver what members want. However, I think this week’s interview with Becky Carlton from Michigan’s charter school association might be the first time that I’ve ever heard an organization specifically mention that they sometimes have to advocate for things that members don’t want.

It was just a quick little blip in the interview so I don’t know if it would jump out at you, but it did for me. Becky said that their organization advocates for reform across all schools, focusing on what’s best for kids and for the overall big picture in education.

In any field, when a member is immersed in everyday operations of whatever they do, the amount of bandwidth that they have to make change happen may feel very limited. 

I found myself thinking about that a lot after we closed out the conversation. In what ways is it part of our role as membership leaders to bring that broader perspective for members? If you are actively doing that, how do you frame this perspective for members so they are more receptive to the “work” which that change might involve?

I’d love to hear what others are doing on this. Hit reply and let me know your thoughts on this topic. (I read and reply to every message.)

If you didn’t catch the episode with Becky, you’ll find it here!

Could Your Wild Apricot Site Use a Do-Over?

If you’ve looked into updating your Wild Apricot theme, you’ve probably noticed what a mess it can create – it’s often enough of a hassle that organizations are scared away from making the switch!  

The good news is that it does NOT have to be scary…you can swap that old, outdated, ugly site for one that is beautiful, modern, decluttered, and easy to use on any sized device: desktop, tablet, and mobile!

Just check out some of these before-and-after shots of recent makeovers. (All of these examples were existing Wild Apricot sites that were updated/enhanced.)

Want to chat about a redesign? Book yourself into my calendar here:

Race for Relevance
Race for Relevance
Race for Relevance
Race for Relevance
Race for Relevance

Like this article?

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Come on over and check it out.  I’ll see you over there.