Timing Is Everything In Member Experience

Timing Is Everything In Member Experience

I signed up for a new piece of software last week and, as so often does, that triggered a “drip sequence” of onboarding emails… one email (drip), then another email the next day (drip), then another the next day (drip). You’ve experienced that sort of thing, haven’t...
Membership Isn’t About You (Oh, but it IS!)

Membership Isn’t About You (Oh, but it IS!)

I’m sure you’ve heard the old adage “it’s not about you…it’s about the member,” haven’t you?   Or sometimes you might hear it as, “It’s not about you…it’s about the mission” or “…the greater purpose.” On the surface, these things sound like they ought to be true...