What if members can’t afford your membership?

What if members can’t afford your membership?

It happened again yesterday. Someone emailed me potentially starting a membership, but expressed concern that his target audience would likely have ‘budget’ issues. The typical advice that you might hear is that you’re working with the wrong avatar – that you...

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It's Not About You – It's About Them

It's Not About You – It's About Them

Have you ever been around someone who does nothing but talk about themselves?  It's uncomfortable, isn't it?  And definitely gets boring quickly. Unfortunately, a lot of people who talk constantly about themselves don’t really realize that they’re doing it. They think...

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Solving the 3 Biggest Problems in Membership

Solving the 3 Biggest Problems in Membership

Ask nearly anyone who runs a membership what their biggest struggle is, and chances are that they’ll answer one of three things: Signing members Engaging members Getting members to renew These are three very different problems that happen at completely different...

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How important is it to get personal with your audience?

How important is it to get personal with your audience?

Quite frankly, social media isn’t a tool that I’ve used much in my business. I’m still old school. I do a little Facebook, a bit of Twitter, but beyond that, all the options and how to best leverage the various platforms makes my head spin. BUT I’m seeing a lot more...

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Five Habits That Hinder Membership Growth Goals

Five Habits That Hinder Membership Growth Goals

Confession: Sometimes I teach what I must learn. What I’m about to share with you are 5 habits that hinder membership growth goals that I’ve noticed in my clients over the years, but you can be assured that there’s a liberal sprinkling of things that I’ve had to learn...

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What Does a “Thriving” Community Actually Look Like?

What Does a “Thriving” Community Actually Look Like?

I facilitated a group in April for people who are in the very early stages of planning their membership communities. They want to build and maintain a thriving community. This is one of my FAVORITE things to do because I love, love, love when people are excited and...

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The Best Place to Find New Members

The Best Place to Find New Members

What question is top-of-mind for most people who are interested in starting or growing a membership-based initiative?  "Where do I find new members?"  (followed very closely by, "How the heck do I get these people to engage?!") My response to that first question is...

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You Can't Automate Relationships – Or Can You?

You Can't Automate Relationships – Or Can You?

While listening to a podcast this week, I heard a guest quip, “You can’t automate relationships!" At first, it’s an easy statement to agree with, right?  Yet, the more I thought about it, the more I realized that I actually do use automation a lot in my relationships...

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Should You Hire Someone to Create Your Membership Site?

Should You Hire Someone to Create Your Membership Site?

Membership technology is easier and more affordable than ever. This means it's completely possible nowadays to set up your own membership site and you don’t need to be a technical wiz to do it. But should you do-it-yourself or hire it out?  That depends... and you...

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It's Not About You (THAT Is a Lie)

It's Not About You (THAT Is a Lie)

I’m sure you’ve heard it, haven’t you? It’s not about you… it’s about the customer. It’s not about you… it’s about building with the member in mind. It’s not about you… it’s about the greater purpose. And so on. Those things, my friend, are nonsensical.  Those are...

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4 Sneaky Joy Stealers (& How to Banish Them Forever)

4 Sneaky Joy Stealers (& How to Banish Them Forever)

They creep up on you when you least expect it, keeping you stuck and making membership-building feel extra hard. They are the ‘joy stealers’. They suck all the fulfillment and reward out of the membership-building experience. When they are around, it’s easy to feel...

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The Most Unforgettable Thank You I Ever Received

The Most Unforgettable Thank You I Ever Received

More than a decade ago, I received a thank you from a client that I have never forgotten.  In fact, I appreciated that thank you so much that it has remained above my desk all these years. It came from a guy named Scott, after conclusion of a project that we had been...

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How to Create a Transformational Membership

How to Create a Transformational Membership

During one of last week’s Live Chat sessions for The Movement Summit, I asked people if their membership was informational or transformational.  The responses were mixed, but one person in particular commented that “transformational memberships have more staying...

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The Movement Summit – Day Five Overview

The Movement Summit – Day Five Overview

It's our LAST day of the Summit... as you can imagine, when you've spent MONTHS putting this event together, coming up on the end is bittersweet. There are TWO things that I absolutely DO NOT want you to miss. 1) Our Closing Session - This happens at 1:30 pm (Central...

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The Movement Summit – Day Four Overview

The Movement Summit – Day Four Overview

Day Four of The Movement Summit continues with membership leaders sharing their real-world advice around engagement.   DAY FOUR OVERVIEW: 9 am (CST) - FEATURED KEYNOTE with Maxim Schram  (42 minutes) "CMNTY amplifies your ability to connect with people, create...

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The Movement Summit – Day Three Overview

The Movement Summit – Day Three Overview

Day Three of The Movement Summit continues with membership leaders sharing their real-world advice around engagement.   DAY THREE OVERVIEW: 9 am (CST) - FEATURED CONVERSATION with Calvin Correli, CEO Simplero  (22 minutes) "Ultimately, everything we do is about...

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The Movement Summit – Day Two Overview

The Movement Summit – Day Two Overview

Day Two of The Movement Summit continues with membership leaders sharing their real-world advice around engagement.   DAY TWO OVERVIEW: 9 am (CST) - FEATURED KEYNOTE with Terry Ibele, Wild Apricot  (31 minutes) You're going to love this Featured Keynote with...

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The Movement Summit – Day One Overview

The Movement Summit – Day One Overview

It's finally here... a day I've been working toward for months.  The Movement Summit kicks off at 10 am CST.  I could not be more excited about how it has all come together. Every day is a beautiful mix of experiences from membership leaders who are doing the...

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