The Joy of Membership is a growth agency focused on supporting associations, trade groups, and membership-based nonprofits.

We provide programs and services in 4 key areas:

1) Facilitated planning (“The Boost”) – because it's sometimes hard to see the fastest path to growth and keep everyone moving forward together without external perspective;

2) Member experience design (“MemberMetrix”) – because you can't market yourself out of a growth problem – you must be offering something that your target market finds helpful and is willing to pay for;

3) Shared staffing (“TeamShare”) – because you need the right kind of people power to grow – hiring doesn't work if you don't have exactly the kind of expertise you need, in the right amount, at the right time.

4) Wild Apricot migration support (“EasyApricot”) – because you can't effectively run a professional membership organization without good software.

The first client that we ever did a proposal for needed a logo, membership application, and membership site for the brand new association he was starting.  That was 14 years ago and his association continues to be a client today, having grown to more than 90% market penetration into his target audience.

It is growth stories like this that light our team up. 

We've helped our clients break through tricky problems, find new funding sources, launch awesome new programs, and grow their membership without a large staff overhead.

We'd love to play a role in your growth journey, too.  The best way to get started is by scheduling an introductory call so we can get to know each other.

“Joy Duling and her team have been a vital resource for Affordable Assisted Living Coalition since we began in 2006.

With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.

I'm not sure we would exist without her capable help. I know we wouldn't be as functional.”

Wayne Smallwood

Executive Director, Affordable Assisted Living Coalition

“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.

They have given me back much more than an extra hour in my day; they have given me my work-life balance back.

If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.

It is one of the best decisions I have made as a trade association executive director.”

Samantha Olds Frey

Executive Director, IL Association of Medicaid Health Plans

Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.


But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.

She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on something new.