Yes, there is a “real” Joy in The Joy of Membership.

Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education…

Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.

She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

She's a gifted facilitator of conversation, collaboration and constructive growth. 

And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on something new.

“Joy Duling and her team have been a vital resource for Affordable Assisted Living Coalition since we began in 2006.

With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.

I'm not sure we would exist without her capable help. I know we wouldn't be as functional.”

Wayne Smallwood

Executive Director, Affordable Assisted Living Coalition

“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.

They have given me back much more than an extra hour in my day; they have given me my work-life balance back.

If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.

It is one of the best decisions I have made as a trade association executive director.”

Samantha Olds Frey

CEO, IL Association of Medicaid Health Plans

1.  Check-Out Joy's Weekly Broadcast, The Member Experience Advantage
You can catch our next episode here:  There's a new episode every Friday at 11 am (Central Time Zone).  We always focus on some aspect of member attraction, engagement, and growth. 

2.  If you like podcasts, we publish on all of the major podcast platforms. 

Find out where you can listen here:

3.  Join us at our next Growth Guaranteed Workshop.

If membership growth is important to you, this free workshop is a great way to learn the 3-step growth model that we use. You'll leave understanding how you can make big change happen for your organization.  You can find the next date here:

4.  There are also a variety of free resources in our Help Hub.

We've got additional templates, tools and trainings for you over here:

Any of these connection methods provide a low-risk way for you to get to know the personality of our company and how we work with clients. 

Feel free to poke around, check things out, and if you think there might be a fit with something you're working on, grab a time on Joy's calendar using any of the “Schedule a 15-Minute Call” buttons on this site.  We'd be delighted to meet you.