A Double-Dose of Difference-Making

May 11, 2021

In this week’s podcast, I introduced listeners to Heather Wilson from The Foot & Nail Institute. Heather will always hold a special place in my heart not only because she’s a gem of a human being, but also because her organization was among the first to pilot my new JourneyCARE software platform. I had every confidence that it would be able to do everything that FNI needed it to do, but seeing her cross the finish line and launch her website and membership program was an incredibly memorable event.

FNI offers a membership program for nurses who want to create their own foot care businesses. Until I met Heather, I really didn’t understand how difficult it is for the elderly to get safe care for their nails and feet. That’s what is so amazing about membership organizations. You, as leaders, see a need and you figure out an inspiring way to help.

One of the things that I particularly like about FNI’s approach is that they are very clear about creating a transformational experience for senior citizens who need foot care – and also for their members who are nurses. It’s like a big double dose of making a difference in the world.

Have you stopped lately to celebrate the difference that YOU are making in the world? Seriously. It’s so easy to get caught up in doing the work and in battling the challenges that come along with membership that we often forget to pause and remember how special the work is that we do every day.

So today, I’m tipping my hat to all of you. Thank you for the work that you do to get to know your members and what they need, and to then respond to those needs with creativity and compassion.  

If you didn’t catch the episode with Heather, you’ll find it here.

Congratulations to DAHS!

Congratulations to the Danish American Heritage Society on their recent JourneyCARE launch. DAHS has a beautiful new main website, as well as a coordinating registration site for their 2021 conference. This was an especially fun project to work on as they needed some creative configurations for bundling membership with conference registrations and conference registrations. It was a great opportunity for me to “geek out” with all the possibilities of automation.

You can learn more about DAHS at their sites:



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   I’ll bet you’re going to *LOVE* JourneyCARE…  what is JourneyCARE?

Hey there.  I’m Joy Duling, Founder and CEO of The Joy of Membership.

If you’re the type of person that is committed to providing an exceptional member experience and you’d like to attract, engage, and retain members more easily, you’ll want to check out the new software platform I’ve created to support you.

It’s called JourneyCARE, http://journeycare.app, and there’s a good chance that when you see it, you’ll realize that you’ve always wished for something exactly like it.

Come on over and check it out.  I’ll see you over there.