4 Ways to Train Your Members without Webinars

Oct 14, 2020

 

A client recently expressed concern to me about the fact that the association’s annual conference registrations were running lower than anticipated. This was the first year that the event would be conducted in a virtual format and the numbers were worrisome.

While there were certainly numerous factors at play in this specific situation, the possibility of “Zoom fatigue” also came up in our conversation. 

Are you familiar with this term? Zoom fatigue has emerged in recent months as a way of acknowledging the fact that many people are growing weary of web conferencing. When a member spends all day interacting on platforms like Zoom because of COVID-19 work-at-home arrangements, the idea of getting on yet another webinar is unappealing, even if the association’s content is something that he or she would ordinarily find interesting and valuable.

The effect of Zoom fatigue is leading many organizations to ask if there are different ways to deliver training content to members. Below are four options that came to mind for me. 

Option 1: Create a private podcast

Using a tool like Storyboard or Transistor can make it really easy to create limited distribution audio content. Many companies have started using podcasts as an internal communication tool, but you can also use the tool to create on-the-go training for members. This allows them to consume training while driving in their car, out for a run or at the gym, or while preparing dinner for their family. The key is to use a tool that allows your feed to be private so that it isn’t picked up by the public. The two I’ve mentioned above are great places to start.

Option 2: Send members on a quest

I have always wanted to create a program using the myQuest platform (#bizgoals). The idea behind myQuest is that you design “Missions” instead of lessons. Along the way, participants can get feedback, coaching, and peer mentorship which supports movement through the content. 

Option 3: Introduce an interactive game

Banish death by PowerPoint forever and instead design games with a tool like Kahoot or Quizizz. At first glance, these training products may look like something that is used with kids in school, but each of these also have engaging learning programs for adults. Programs can be self-paced e-learning, or as part of virtual group training.

Option 4: Break it down into a micro-app

Why does training always have to be offered in a lengthy webinar format? There’s a good chance that any training you want to provide can be split down into micro-bursts of learning nuggets and delivered easily on a member’s smartphone. 

Products like Talent Cards are specifically designed for micro-training, but you can also accomplish the same effect with traditional platforms. It’s more about the structure than the platform. You’ll want to aim for each segment to require just 3-10 minutes with focus being on a specific concept, skill, idea, or topic.

Another resource for you on this topic is the podcast interview that I recently did with Heather Burright from Skill Masters Market. Heather specializes in training design and she provided several great tips focused on ensuring that the *virtual* training you deliver is value-rich. You’ll be glad you listened in on this one.

You’ll find that episode here!

I’d love to hear how your organization is delivering training these days? Doing anything innovative? Exploring new ideas? Hit reply and let me know.

How MY Team Has Been Helpful This Week:

In the spirit of focusing on helpfulness, I’m continuing to share snippets of insight into the ways that my team has been helpful to clients recently. 

This week, I started working with an awesome new client that is focusing on revenue generation for their association. In collaboration with a colleague of mine who specializes in nonprofit fundraising, we’re doing a six-week deep-dive into the association’s capacity and gaps, then supporting implementation of change over the next few months. 

While I believe the association has some quick wins that are possible with a few tweaks to their membership model, I am especially excited to see what comes out of the broader approach in terms of strategy, tools, and templates… but even more importantly – results!

As always, I’d love to connect around what YOUR organization is trying to accomplish to see if there are ways that I can make that feel much easier.

You can grab an appointment on my calendar here:

https://joyofmembership.com/consult

Hey there.  I’m Joy Duling, Founder and CEO of The Joy of Membership.

Clients hire me to help them design and deliver exceptional member experiences. If you lead an association, trade group, or membership-based nonprofit, you can find FREE resources to help you run and grow your membership organization by visiting here: http://joyofmembership.com/help

I look forward to connecting with you there.