by JoM Support | Mar 30, 2021 | Blog Posts, Membership
Over the weekend, I was re-listening to the podcast interview that I did with Brian Fried who is the founder of the National Inventor Club. Brian and I had spent some talking about his efforts to expand the work that he was doing with supporting inventors from the...
by JoM Support | Mar 23, 2021 | Blog Posts, Membership
One of the things that can make membership challenging to “sell” is the fact that you literally have to sell it over-and-over-and over, every time someone renews – unlike when someone makes a one-time purchase. Oh sure, with the one-time purchase, the seller...
by JoM Support | Mar 9, 2021 | Blog Posts, Membership
Recently, I had the opportunity to meet with an organization’s board to talk about some possible changes that would streamline their operational processes and modernize their member experience. They had reservations. While I knew the recommendations were completely...
by JoM Support | Mar 9, 2021 | Blog Posts, Membership
I love a great analogy. Sometimes simply giving the brain enough of a split away from the usual way of thinking about a topic is enough to spark a break-through idea. It has almost become a fun game for me to come up with creative analogies to use during strategy...
by JoM Support | Mar 3, 2021 | Blog Posts, Membership
I’m sure you’ve heard the old adage “it’s not about you…it’s about the member,” haven’t you? Or sometimes you might hear it as, “It’s not about you…it’s about the mission” or “…the greater purpose.” On the surface, these things sound like they ought to be true...
