Membership Isn’t About You (Oh, but it IS!)

Membership Isn’t About You (Oh, but it IS!)

I’m sure you’ve heard the old adage “it’s not about you…it’s about the member,” haven’t you?   Or sometimes you might hear it as, “It’s not about you…it’s about the mission” or “…the greater purpose.” On the surface, these things sound like they ought to be true...