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Being the Best-Kept Secret is Not Great for Your Membership

Being the Best-Kept Secret is Not Great for Your Membership

by JoM Support | Nov 24, 2020 | Blog Posts, Membership

Do you ever feel like your membership is the “best-kept secret around?” YOU know that what you do is valuable, so why aren’t people lined up down the (virtual) block ready to join?  I found myself thinking about that a lot after a recent conversation with Jennifer...
Upleveling the Perceived Value of What You Offer Members

Upleveling the Perceived Value of What You Offer Members

by JoM Support | Nov 17, 2020 | Blog Posts, Membership

When I was in my late twenties and still employed in state government, a coworker and I were assigned to prepare our agency's report for the new Governor's Transition Team. The objective was to produce a comprehensive document that would showcase key initiatives and...
How to Create More Powerful Connections Between Members

How to Create More Powerful Connections Between Members

by JoM Support | Nov 10, 2020 | Blog Posts, Membership

Over the years, I’ve worked with a lot of organizations that share with me that the most important part of their work is done through the connections built at live in-person events. They tell me that the events feel different and that when members walk into the room,...
Offering Certification Programs as a Value-Add for Membership

Offering Certification Programs as a Value-Add for Membership

by JoM Support | Nov 3, 2020 | Blog Posts, Membership

This week’s podcast episode made me think about other clients who offer different variations of certification programs. While each is unique to the specific industry, it occurred to me that there are actually 3 common threads that seem to elevate certification to be a...

Recent Posts

  • Membership Isn’t About You (Oh, but it IS!)
  • “Membership can either define you or just make you crazy.”
  • Do You Use Digital Marketing Tools to Find Members?
  • Podcasting as Part of the Member Journey
  • That’s a Wrap on the Board Development Series (Part 3)

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