Engaging Members with Surprise & Delight

Engaging Members with Surprise & Delight

“What’s this?” I thought to myself as I flipped through the day’s mail. It wasn’t close to my birthday yet and I didn’t think there were any special holidays coming up. I slipped my finger under the seal and popped the envelope open. Inside, I found a handwritten card...
Sorry – There Is NO Master List

Sorry – There Is NO Master List

Again, this week, someone asked if I had a “Master List” of all the benefits that a membership organization could offer to their members. It may (or may not) surprise you to hear that this exact question comes up fairly often. I definitely understand the desire for...