by JoM Support | Nov 27, 2019 | Blog Posts, Membership
The road to creating an engaging and effective member experience is full of misperception potholes and long-standing “we’ve-always-done-it-this-way” detours. Sadly, such misperceptions and well-intended traditions can hold an organization back in its growth. I...
by JoM Support | Nov 20, 2019 | Blog Posts, Membership
If you’ve followed me for any time at all, you’ve probably heard me say that there are three things that a membership organization needs in order to be successful: Members who pay – you have to know what’s going to attract your ideal member and persuade them to take...
by JoM Support | Nov 13, 2019 | Blog Posts, Membership
While there are exceptions to every rule, I tend to steer clients away from offering free levels of membership. I definitely understand the thinking behind a free level. It’s supposed to be like the little pink spoon that they give you at Baskin Robbins to taste test...
by JoM Support | Nov 6, 2019 | Blog Posts, Membership
“We just aren’t sure what to do at this point…it feels like we’ve tried everything.” There was clear frustration in her voice. The association had tried a variety of different learning programs. They did member surveys. They upgraded their website. They spent more...
