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Member Experience Design – Expectations vs. Realities

Member Experience Design – Expectations vs. Realities

by JoM Support | Nov 27, 2019 | Blog Posts, Membership

The road to creating an engaging and effective member experience is full of misperception potholes and long-standing “we’ve-always-done-it-this-way” detours. Sadly, such misperceptions and well-intended traditions can hold an organization back in its growth. I...
Three Things Members Wish Organizations Would Do Better

Three Things Members Wish Organizations Would Do Better

by JoM Support | Nov 20, 2019 | Blog Posts, Membership

If you’ve followed me for any time at all, you’ve probably heard me say that there are three things that a membership organization needs in order to be successful: Members who pay – you have to know what’s going to attract your ideal member and persuade them to take...
Why a Free Level Doesn’t Typically Work (and What To Do About It)

Why a Free Level Doesn’t Typically Work (and What To Do About It)

by JoM Support | Nov 13, 2019 | Blog Posts, Membership

While there are exceptions to every rule, I tend to steer clients away from offering free levels of membership. I definitely understand the thinking behind a free level. It’s supposed to be like the little pink spoon that they give you at Baskin Robbins to taste test...
Why Don’t Members Just Tell You What They Want?

Why Don’t Members Just Tell You What They Want?

by JoM Support | Nov 6, 2019 | Blog Posts, Membership

“We just aren’t sure what to do at this point…it feels like we’ve tried everything.” There was clear frustration in her voice. The association had tried a variety of different learning programs. They did member surveys. They upgraded their website. They spent more...

Recent Posts

  • Membership Isn’t About You (Oh, but it IS!)
  • “Membership can either define you or just make you crazy.”
  • Do You Use Digital Marketing Tools to Find Members?
  • Podcasting as Part of the Member Journey
  • That’s a Wrap on the Board Development Series (Part 3)

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