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What Even Smart Organizations Do That Sabotages Membership Growth

What Even Smart Organizations Do That Sabotages Membership Growth

by Joy Duling | Sep 24, 2019 | Blog Posts, Membership

Have you ever set a goal for yourself, then somewhere along the line, you realize you’ve completely self-sabotaged your chance of success? Most of us (if not all of us) have done this at some point. Consider the goal of running a marathon. Let’s say that you decided...
Should We Really Under-Promise and Over-Deliver?

Should We Really Under-Promise and Over-Deliver?

by Joy Duling | Sep 17, 2019 | Blog Posts, Membership

Have you ever heard that old saying…that you should “under-promise and over-deliver”? On the surface, it makes total sense. If you tell people that something will take two weeks to do and you get it done in one, they’ll be surprised and delighted, right? Or it’s like...
Is This Missing from Your List of Member Benefits?

Is This Missing from Your List of Member Benefits?

by JoM Support | Sep 9, 2019 | Blog Posts, Membership

Last week, I spoke with an organization about their array of member benefits. Their Executive Director was seeking advice about whether changes might help them attract new members more easily. As I scrolled through the list of offerings (which was extensive), I...
Building Value Through Deep Understanding of What Members Want

Building Value Through Deep Understanding of What Members Want

by Joy Duling | Sep 3, 2019 | Blog Posts, Membership

  As many of you know, I'm currently leading a new cohort of leaders through a six-week Member Experience Design Program. Together, they are working through the material to assess the experience currently being delivered by their organizations and deciding where...

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