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Are You Serving Members a Peanut Butter and Jelly (and Broccoli) Sandwich?

Are You Serving Members a Peanut Butter and Jelly (and Broccoli) Sandwich?

by Joy Duling | Feb 12, 2019 | Blog Posts, Membership

I’ve always been curious about the strategy of bundling membership with event registration. Over the years, I’ve run into several associations that include their membership fee along with registration for an annual conference. While this strategy could legitimately be...

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