by Joy Duling | Aug 28, 2018 | Blog Posts, Membership
Perhaps the only thing more frustrating than people NOT knowing about your membership is when the perfect prospect DOES know about it but doesn't take action. It's as if the prospect gets stuck in the “thinking about it”, so instead of joining quickly and...
by Joy Duling | Aug 22, 2018 | Blog Posts, Membership
This past weekend, I had the opportunity to speak to a local gathering for Optimist International, a worldwide volunteer organization with 2500 local clubs working to bring out the best in children, their communities and in themselves. In just my brief time that I...
by Joy Duling | Aug 7, 2018 | Blog Posts, Membership
It happened again yesterday. Someone emailed me potentially starting a membership, but expressed concern that his target audience would likely have ‘budget’ issues. The typical advice that you might hear is that you’re working with the wrong avatar – that you...
