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Too Many Prospects Still “Thinking About It”?

Too Many Prospects Still “Thinking About It”?

by Joy Duling | Aug 28, 2018 | Blog Posts, Membership

Perhaps the only thing more frustrating than people NOT knowing about your membership is when the perfect prospect DOES know about it but doesn't take action. It's as if the prospect gets stuck in the “thinking about it”, so instead of joining quickly and...
How Membership-Based Service Organizations Can Stay Relevant

How Membership-Based Service Organizations Can Stay Relevant

by Joy Duling | Aug 22, 2018 | Blog Posts, Membership

This past weekend, I had the opportunity to speak to a local gathering for Optimist International, a worldwide volunteer organization with 2500 local clubs working to bring out the best in children, their communities and in themselves. In just my brief time that I...
What if members can’t afford your membership?

What if members can’t afford your membership?

by Joy Duling | Aug 7, 2018 | Blog Posts, Membership

It happened again yesterday. Someone emailed me potentially starting a membership, but expressed concern that his target audience would likely have ‘budget’ issues. The typical advice that you might hear is that you’re working with the wrong avatar – that you...

Recent Posts

  • Membership Isn’t About You (Oh, but it IS!)
  • “Membership can either define you or just make you crazy.”
  • Do You Use Digital Marketing Tools to Find Members?
  • Podcasting as Part of the Member Journey
  • That’s a Wrap on the Board Development Series (Part 3)

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