The Power of Storytelling in Membership

The Power of Storytelling in Membership

Want your membership to be memorable?   Get better at telling stories. People forget facts and figures. They don’t forget stories. In membership, stories are all around you. There’s your overall brand story, your personal story about why the cause you’re working...
“Membership Made Easy”… Really?

“Membership Made Easy”… Really?

If you believe the hype, you might think that a successful membership depends on simply choosing the right technology. There’s certainly no shortage of software vendors who will tell you that their solution “makes membership easy”. But the truth is that software is...