by Joy Duling | Aug 28, 2017 | Blog Posts, Membership
Create an Identity in your Membership My husband recently purchased a motorcycle and I noticed something that was new to me. Did you know that motorcyclists *wave* to each other? It’s subtle. It’s not like a big hi-there wave up in the air. It’s like they’re...
by Joy Duling | Aug 24, 2017 | Blog Posts, Membership
Want your membership to be memorable? Get better at telling stories. People forget facts and figures. They don’t forget stories. In membership, stories are all around you. There’s your overall brand story, your personal story about why the cause you’re working...
by Joy Duling | Aug 14, 2017 | Blog Posts, Membership
If you ask most membership site leaders what social networking sites they are on, you’re going to hear the typical Facebook, Twitter, LinkedIn shpiel. You may even be a member of specific groups within those big platforms to connect with potential members. But did you...
by Joy Duling | Aug 7, 2017 | Blog Posts, Membership
If you believe the hype, you might think that a successful membership depends on simply choosing the right technology. There’s certainly no shortage of software vendors who will tell you that their solution “makes membership easy”. But the truth is that software is...
by Joy Duling | Aug 1, 2017 | Blog Posts, Membership
You pour hours of work into building and maintaining your membership. You’re certain you’re delivering value, but still, getting members to engage can feel like wading through a pond full of peanut butter. Puzzling, right? … and exhausting, too! The truth is that we...
