You work hard for your mission. We make your job easier. 

  • Associations
  • Trade Groups
  • Professional Societies
  • Community Service Organizations
  • Nonprofits

When you lead a mission-driven organization, success isn't just about making money.

Sure, financials are important, but your work is equally about having the right people in place, creating shared vision and getting people to move forward collectively, in a desired direction. Whether it's a social cause you're championing or an industry group that needs your advocacy, your organization is expected to be a catalyst that makes things to happen.

That is not an easy job, is it?

Even if you have a committed Board of Directors and passionate volunteers, a lot of the responsibility still falls squarely on the shoulders of yourself and your team.

You may be wondering things like:

  • Which work is actually going to make a difference … when there are a million things you feel like you could/should be doing;
  • How to pivot when it's clear things aren't working … because the mission is too important to stay stuck;
  • And what it will take to get everything done … so that your organization's work can have the kind of impact you want to make. 

At The Joy of Membership, we understand the unique joys and challenges of running a organization that requires engaging people as members of your cause.

Our job is to make YOUR job easier.  

Since 2005, our team has helped hundreds of associations, trade groups and nonprofits pursue their most meaningful goals and solve problems. We believe in the missions of our clients and, if we choose to work together, we'll get 100% behind your mission, too.

HOWEVER, over the years, we've learned one thing for sure…  belief in your mission isn't enough to grow. 

Instead, growth requires effective planning, delivering the right experience for your supporters, resourceful staffing, and leveraging the right technology.  That's where we focus our suite of supports.  If you'd like to talk about how our team can help, the best way to start is with a 15-minute phone call.  You can find a mutually agreeable time right now by clicking any of the schedule buttons below.

The Boost™

Want to identify your organization's fastest path to growth? This private consulting experience with membership expert Joy Duling provides fresh perspective, best practice guidance, and a Boost Plan that you'll feel excited about implementing.


For yourself, a member of your team, or your organization's membership committee, this training and certification program focuses on understanding exceptional member experience design and putting the principles immediately into action. Use of metrics and stakeholder feedback show proof of progress.


You may have heard the old saying that two heads are better than one. Around here, we believe that having a whole team of expertise is the best of all.  With TeamShare™, we completely eliminate the need for you to recruit, hire, train and manage multiple employees and contractors.


It's never been easier to serve your members and run your operations. Our team can help you leverage the #1 ranked membership management software, Wild Apricot. Whether you want it 100% done-for-you or just need someone who can walk you through the tricky spots, we'll make your new Wild Apricot site beautiful and your transition hassle-free.

“Joy Duling and her team have been a vital resource for Affordable Assisted Living Coalition since we began in 2006.

With Joy's help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.

I'm not sure we would exist without her capable help. I know we wouldn't be as functional.”

Wayne Smallwood, Executive Director

Affordable Assisted Living Coalition

“You are amazing – everyone has shared their compliments on the way you ran the meeting and how productive it was!

We are so blessed to have you in our little corner of this world.”

Jessica Hayes, Executive Director

IL Certification Board

“Joy and her team are professional, efficient and talented. Whether they are organizing events, coordinating meetings, formatting documents or managing my schedule, I have the utmost confidence in their abilities.

They have given me back much more than an extra hour in my day; they have given me my work-life balance back.

If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.

It is one of the best decisions I have made as a trade association executive director.”

Samantha Olds Frey, Executive Director

IL Association of Medicaid Health Plans

“Joy has been a godsend. She sets up not only your website but a complete system for running your associations' member database and renewals, event registrations and communication tools for members.”

Margaret Vaughn, Executive Director

IL Rural Health Association

“We chose to get help with our migration to Wild Apricot so that we could become more organized and standardized with our association’s operations. We wanted to have a professional looking site and to save time building it.

Joy Duling is one of the hardest working, honest, and best communicators I have ever met. Her three step “Planning, Design & Coached Set Up” options were a perfect fit for us. Joy took care of the trickiest and most complex part of our migration from our old systems and then coached us through the rest of the set up. Her response time is always quick and concise, never leaving you wonder what your next steps should be. She always gets you an honest answer or directs you to the answers you need, with no excuses.

We immediately saw results from the effort. New members started signing up and editing their profiles with no assistance before we even announced the site!

The Joy of Membership team is a true “Joy” to work with. We will be using their services for the foreseeable future.”

Mark Quandahl, Board Member & Membership Chair

Chicago Area Business Aviation Association

“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.

My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”

Michelle Tjelmeland, Founder

Cochlear Implant Awareness Foundation

Our clients are mission driven and member focused.

If you'd like to find out if we can help your organization pursue your most meaningful goals more easily, use the button below to instantly schedule a call.



Affordable Assisted Living Coalition

American Council for School Social Workers

American Women's Association of Rome

Association of Family & Conciliation Courts – IL Chapter

Cass County Public Health Department

Catholic Marketing Network

Chicago Area Business Aviation Association

Cochlear Implant Awareness Foundation

Federation of Applied Chemistry and Spectroscopy Societies


IL Association of Behavioral Health

IL Alcohol and Other Drug Abuse Professional Certification Association

Illinois Firefighter's Association

Illinois Association of Medicaid Health Plans

Illinois Association of Public Health Administrators

Illinois Rural Health Association

I've Decided

Leadership Development Program Association

Metropolitan Oasis Community Development Corporation

National Association for Danish America

Network for Regional Healthcare Improvement

Partnership for a Healthy Community

Serve IL Commission on Volunteerism & Community Service

Synergy Solution Group

Tile Contractors Association of America

University of Illinois College of Medicine at Peoria

Women Leaders Association